social media

Ill Manors Facebook page

1.29,882 like in total on Facebook.

2. At the top of the Facebook page their is a copy of the film that is being promoted due to the 15th anniversary of Revolver entertainment.

3.This appeals to the audience as the film has been nominated for two awards one being the album and one being the film itself. This appeals both to those who have watched the film but are also fans of Plan B's music, this appeals to a wider audience as it targets Plan B's core target audience and the target audience for the film.

this can also help as a facebook advertisment towards the ILL Manors Brand it

he top of the Ill Manors Facebook page is there to promote the film DVD release. It is acting as a form of advertisement for whoever goes on to this page will see that the Ill Manors movie is now on release. It is up there, because the director, Ben Drew wants fans of the film to know that it is available for purchase. The banner acts as a way to promote both the film (to those who haven't watched it) and to notify those who want to buy the actual film

Twitter

This Twitter page is full on based around the film and music. It only features the films current success as well as keeping fans updated on the films DVD release date. Mostly, every tweet that the account posts is directly related to the film which, in a way, is promoting the film. The display picture as well as the background is all print content of the film- films poster. Their profile image is a picture of the Ill manors logo. An audience would assume that without seeing a character or setting, that it is well known by many and would be able to describe what the logo suggests. There aren't any hashtags. Mainly reviews on the film and people interacting with each other. Can't find any. However, there are pictures from stores selling the film on DVD. There are pictures of the DVD cover of Ill Manors. One of the pictures is in the store HMV which would simply tell an audience that the film is being sold in that store and other similar ones to HMV. Also, there are pictures of fans meeting Ben Drew. The film is being advertised through Tag London campaign because of the projection of the tweets people created. There are posts of the projections with people giving their feedback on what was said on Twitter. They target the right audience because the ideologies being displayed would be associated with the strugglers of these estates. Therefore, the audience could potentially watch the film as it speaks to them.

Instagram

Instagram only allows for pictures to be uploaded which is a good method for Ill Manors to promote their film. This is important as followers of the page can share with their friends and learn about the progress and opportunities available for them. The hash tags are similar to Twitter ones to keep the consistency so the audience associate it with the film. They can also use hash tags and filters which will show all links to the ill manors film. By posting photos they can enhance the overall appearance of the film as it will give the audience a nice glimpse of what the film is about. On the Ill Manors instagram they often post images only. This gives them the opportunity to promote the brand of Ill Manors as they re-post images and fan art from other accounts. This boosts their brand identity as fans all around twitter can view this and it strengthens the films brand and image. The concept of sharing images allows the brand to be stronger as it focuses on the image aspects of things which is where Ill Manors is very strong in. The instagram posts was acts as synergy between the movie and the music video for Ill Manors. The user has used the Ill Manors hashtag key for Ill Manors and tagged with it, is a short clip of the music which shows the cross promotion between the music and the film.  

YouTube

The channel has promoted Plan B and his music. This is done by uploading his music and film trailer. The channel promotes the film and music video which is a cross promotion. There are links to other social networks in the banner which would allow the user to click on to visit the Ill Manors page. YouTube is a good way of promoting your film as you can add your film trailers/advertisements. YouTube is also really good as many different groups of audiences use YouTube on a daily basis so if you upload something like ill manors film trailer it can increase recognition. not only that Plan B is also a Hip hop artist so publishing his songs about the film could also increase recognition drastically. 

First of all, their banner is only focused on Ill Manors and its reviews. It acts as a form of advertisements similar to the Facebook and Twitter backdrops. The banner offers many conventions that help support the promotion f the film.

• Title of the film in both the display picture and the banner itself.
• A 'selling' text which is trying to boost the reputation of the album as well as the film saying, "Ill Manors No. album".
• Reviews of famous new articles of their perception on the film
• 'OUT NOW' text which is famously there to try and make audiences buy a cop of the film and album.
•  Logos of developers and partners with the music albums such as apple logo etc.

Secondly, there is videos up on his channel which are exclusively to do with Ill Manors and can't find anywhere else. Interviews by BBC 1Xtra etc. as well as videos that are only about Ill Manors. This is effective in promoting the film as those who have subscribed to his channel will instantly see this in their feed and are likely to watch the video and therefore, the method in which Plan B is taking is very good as it is his face and branding that allows his audience to click and watch his videos because it is made or is featured by him.

Website analysis

1. The Ill Manors logo is being utilised as a brand rather than a film name. I believe this because the picture above from the Ill Manors' website has the logo in big and bold for the viewer to recognise first despite its positioning. The name is being used as a hashtag which is a clever idea because it is free advertisement. Plus, its target audience uses social media and would be updated with the latest facts about the brand if their account shows any history of liking any of the Ill Manors content. In addition, we see the dark and dangerous estate of London in the background with thugs blocking any trespassers. Also, at the bottom of the image it includes a blade which has consistently been used in several other Ill Manors' advertisements. It must connote death and chaos as it is a weapon which can do significant damage. With the cold hearts of these criminals, viewers are left to believe they will show no mercy when handling the weapon as portrayed in the film.

2. The image not only advertises it's film but also attempts to speak to its target audience through the images used in the picture. Some of the the things like graffiti would allow viewers to associate their lives with those in the picture because they may use the cans to spray paint walls and damage society. Therefore, because of this the audience may feel like they now are in a group in society and have a voice and a true leader.

3. Plan B uses the use of videos on his website is, there is also the promotions of his twitter that is seen throughout the website and also uses Instagram on the website. 

4. The article is over three years ago and Plan B doesn't justify the riots but understands that people are going to react back to this 'broken Britain' which has been referred to in previous articles and the cause of the riots which happened to start in Tottenham isn't justified but is a key factor in the reason that they starred.

5. I think social media is taking over than the websites for films as people are more inclined to be on social media on a daily basis. The audience will be able to interact on social media and the film websites promote their social media page which means it's easier for the audience to access the social media page rather than going onto the website.

tag london campaign

Ill Manors e-media

Tag London Campaign

1. Tag London is a campaign which is used to help promote the film iLL Manors and this is done with the help of local graffiti artists. 300 of the tweets that were tweeted were from graffiti artists and what they did was receive tweets from those who were getting their point across through twitter and selected tweets were enlarged around Britain on famous landmarks. The main purpose of the campaign was to get the target audience involved with the film and to get their point across where it was seen by the public. This would be a stereotype that the rap genre has a lot of street life and graffiti which is another way to promote the film but also the soundtrack as well.

2. Tag London campaign helps promote the film through the ideology that people have of rap and urban life as they build a bridge with one another through the lifestyle of the characters in the film alongside the soundtrack but also how people living in urban areas are also represented through the media. The tweets that were used and put up around London would also be a large factor in promoting the film as people walking past reading them could relate to the film itself and as a result watch the film due to the messages that they have come across. As the film didn't have a big budget like other big block buster Hollywood films this campaign would be attracting more people throughout London who haven’t heard or come across any other ways the film has been promoted.

3. There is synergy between Tag London and the poster of the film as the poster of the film shows reviews of the film that have been posted up onto the front cover and there would also be tweets that have been used which also have reviews about the film. Twitter would also help promote the film and on the poster itself it shows the link to the iLL Manors Twitter account. Tag London would also help promote the film through the use of the tweets that have been used, they might be about reviews of the film or the soundtrack. 

4) User Generated Campaigns

One reason  whu use generated campaigns such as The Tag London campaign is because it is seen to be more sigmificant in the way they (the capaigner) approach the the matter. For example, in this clip it is seen that this campaign will be spread across London and will be projected on to famous landmarks of London. The importance of using this approach hieghtens the significance of the camplaign as consumers will understand its differentiation for the adverts and campaigns which are tiditionally done through other forms of media.

In addition, this form of user generated content actually allows the consumers words to come across as effective as possible. Other campaigns which are doesn't through other forms of the media doesn't actually deliver the importance of the supporters. It is like, "if you donate, you have contributed to a noble cause" and this is it. The person donating doesn't feel that important and remain anonymous. There is no interaction between the campaigner and the consumer/helper. Therefore, it is this form of user generated content that works best. This mainly is because it interacts with the consumer who support the cause as they feel importance and a way to get their message/words across to a larger audience rather than being anonymous like other forms of media.

5) Examples of Tweets

1) "Congratulations to everyone involved in @iLLManors It has been honoured with three nominations at the British Independent Film Awards"
2) "@iLLManors is the best film ever @4PlanB"
3) "Ben to win!!!! RT @iLLManors: It's the Mercury Prize Awards tonight and Plan B's ILL MANORS is up"
4) "iLL Manors is one of the best films I've watched this year. Watch it."
5) "Just watched @iLLManors, was amazin! Kudos @4PlanB #masterpiece #BenDrew #PlanB

BFI notes

Notes from BFI Trip

Starter:

• What was the last British film you watched?

Ill Manors

• What impression of Britain or British people created?

Wealth or largely positive

• What would appeal to a UK audience?

Historical context with the country of Britain or even the location of England's most revered land marks.

•  What might appeal to a US audience? An international audience?

Violence, following typical actions and story lines.

Types of Cinemas: 

Arthouse cinema- Small independent cinemas 

Multiplex- Blockbuster and mainstream entertainment 

Crossover- nominations and award related films (prestige) 

What would a US/International audience like about this film (Kingsman):   

• Stereotypical shots
• Violence
• Social realism
• Action
• Plot for world dominance (story theme)

'Heritage': A Royal Night Out:

Heritage:

• UK film used tourist marketing strategy (for foreign audiences)
• Relationship with the past is not questioned or criticised
• Nostalgic view on British history   

What would a UK audience like about this film?

• Historical 
• Patriotic of this country   

What would a US/International audience like about this film?

• Information
• Knowledge 
• Class difference  
• Knowing/Interests in the monarch 

Social Realism: The Selfish Giant:

Social realism:

• Focuses on working or 'underclass' characters
• Dark side of human behaviour 
• Seen to be the opposite of heritage cinema
• Challenges audiences comfort zones- harsh reality of modern Britain 

What would a UK audience like about this film?

• Life of UK youth
• Relation with the theme 

What would a US/International audience like about this film?

• Life of a child in a low class (in Britain)

Horror: The Woman in Black: 

Horror:

• Offered costume dramas 
• Tradition of gothic theme
• US horror had stricter censorship towards this genre of film (preferred family films) 

 What would a UK audience like about this film?

• Daniel Radcliff as protagonist
• Based and set in England
• Follows inspiration from a British book/novel 
• Traditional British feel for horror 
• Edwardian period based clothing

What would a US/International audience like about this film?

• Popular novel and stage performance 

'Urban Fairytale' Rom-Com: One Day:

Rom-Com:

• Romantic Comedy 
• Typical love story (based)
• Set in contemporary London - Lots of tourist landmarks; Middle class neighbourhoods 
• Vision of urban life

What would a UK audience like about this film?

• Location/setting 
• British landmarks 

What would a US/International audience like about this film?

• Sexual reference/theme
• Comedy
• Couple drama

Ill Manors: Print platform

1. The key features of this poster are the title of the film, the central image which is usually the main character so that the audience can identify who it is so that they can promote the film if they're known by the core target audience. Date of the film so that the audience know when the film is going to be released, reviews for the film that people have given to the film which will also help promote the film as the successes of the critics will influence a lot of people to watch the film.

2. One design feature that is used to identify the iLL Manors brand is the title of the film which is identifiable as it is in the centre of the poster and is the largest text on the poster. There is also the background of the poster which is seen to be in an urban area and the fish bowl effect that is used implies that there is no escape from their lifestyle which is one of the key features of the film as their lifestyle has been determined and they can't change it.

3. There is cross promotion between the film and the cd for the film as it says plan B and Ben Drew who are the same person and the film and DVD cross promote themselves.

1. One of the key conventions of the poster is the title of the film so that the audience can identify can notice what film it is, there is also the characters of the film that are seen so that the audience are more inclined to watch the film if they see a actor that they like and is also key as it tells the audience what the film is about.

2. One design feature that helps promote the film is the use of the characters that have been used on the front cover so that they can be seen to be apart of the iLL Manors urban environment. The urban area that is seen in the film is also the background of the film which shows both characters and the setting of the film which helps promote the film.

3. There is cross promotion again between the film and the soundtrack which is seen with plan B and Ben Drew who are the same person and also it says at the bottom of the poster where it says featuring a brand new soundtrack.

1. The use of the font being enlarged, having the same font and colour as other print promotion is that the audience will be able to associate it to the producer and music video. This means that the title becomes a brand for the film. In addition, the blade is used to connote something deadly about the narrative of the film. As it's a large image, it would catch the audiences attention and they could be able to put the costume Plan B is wearing and his attitude with the dangerous weapon.

2. The background of where this billboard is positioned doesn't look pleasant which could be deliberate to suggest the narrative is going to be similar to the setting of the billboard.Furthermore, the background of the print image includes council estates which an audience interested in the film will realise is significantly emphasised in several other print media.

3. The font of the title is similar to the font of his album which also has the same name 'Ill Manors'.   

Men's health magazine

For this this magazine I believe its target audience is aimed at males because they may want advise on how to lose weight from one of their favoruite artists. Also, from the psychographics, mainstreamers may be interested in this as they already want to fit in with society and trends so would want to lose excess fat like Ben Drew did. Potentially, strugglers would view this magazine as a source of inspiration to find something to do or something similar to their idol. Ben Drew's lifestyle is displayed in this magazine so his target audience can now get closer to his life and get a better understanding of the person behind the protests. 

The article does more than entertain because it provides the viewer with information about Ben Drew's lifestyle. His audience may have not known about some of things he had to do to become as successful as he is. Therefore, with the determination he had to lose weight, viewers can feed off of the determination and eagerness to become successful.

The intro sentence would attract the viewer as they would be surprised about Ben Drew's weight loss. They would use this to attract his fan base which would then (if it works) attract the audience of people who want to lose weight.

The way the interview is structured would entice the reader because the question is a sub heading in bold and the answers and short which means the audience of Men's health would want to know how Ben Drew dealt with weight loss. Also, because the article releases Plan B from his political views and allows the audience to learn more about the man behind the his arguments.

We see cross promotion when Ben Drew talk about his political beliefs and how its portrayed in his film Ill manors.

NME magazine

The target audience for NME would be in the age range 16-30 because it attracts a rock audience (punks) and they usually are young people. Despite this, I believe the fans of Plan B, his beliefs and fans of hip hop would want to read this magazine to read what he said. From the demographics I think this would appeal to working class citizens as it may be able to relate to his beliefs and they would have the education and desire to read the magazine. 

The article informs the reader on youth culture and his opinions about the government. He also subverts the dominant ideology about the council estate youth culture being worthless to society.

The interview only displays Plan B's perspective and we don't see any responses from David Cameron about Ill manors. This would appeal to the audience of Plan B because they probably would only want to listen/read his opinions in the interview. 

The reader would want to keep reading this because he cross promotes his film and reveals some of the narrative which would appeal to his fan base that might want to watch his film.

The guardian 

The article would appeal to upper/middle classes as the article slates Ill Manor significantly. They continuously disrespect the film and Ben Drew comparing it to similar films that they believe were unsuccessful. The audience of this article would agree with the dominant ideology about youth and crime being affiliated. 

The article informs us about the riots in 2012 and The Guardian gives their opinions about the group of people (outcasters). It's a very negative approach to satisfy the reader's ideologies. 

The article uses long paragraphs with each sentence probably because the audience of the newspaper would be able to read the whole article without losing focus and because they are interested in Plan B.  

The article is formally structured to keep their educated audience interested in reading their newspaper. They use this language to take digs at Ben Drew but at the same time it reveals some background on Ben Drew. In addition, we see reference to his difficult childhood and how his movie relates to the area he grew up inferring the film reflects his life when he was younger. This is where the cross promotion comes from and there is also the reference to songs from his album 'Ill Manors' is featured in the film.

Daily Mail

Similar to The Guardian, the target audience would be from the age 25 and above. They would be of the upper/middle classes as they agree with the dominant ideology created by people in power. From the psychographics successful people would read this article.

This article, unlike The Guardian, absolutely tears Plan B's efforts in producing this film by giving it a negative review. It doesn't only mention it's disagreement with his political beliefs but also his music and film. It's as if they have strong hate for him. I believe this article is here to inform their audience about what Plan B is teaching youth culture but twisting his words. They would probably suggest Plan B made the film to influence the youth to commit crime.

To reinforce what they are saying, they chose pictures from the film that symbolises crime and the description for each image explains why it's dangerous.

The audience would agree with the dominant ideology shown in the article as they are right winged.   

Ill Manors: Broadcast platform

Plan B's Interviews

1) Plan B said in 'behind the scenes (of Ill Manors)' that he wanted to show society of the real life of a youngster growing up in the streets on London. He believed that London's portrayal in the media is largely positive and consists a lot of wealth and Plan B wants to counter this representation and to portray it in a more realistic way (for what it actually is). The youth was being seen in a certain way and he wanted to show the reasons why they do through the film. 

2. People that were chosen for the roles in the films were people who have been around that lifestyle or in that lifestyle, the film was set to be as realistic as possible so the film was shot in East London and the cast were from deprived backgrounds.

3. The target audience from the documentary is not just set out for those who are of a young age living in London who are predominantly from council houses around the ages of 12-28; the film is also for people who are not from a working class background but from a middle class background who are living in more wealthier parts in London and around the UK to challenge their mindset rather than assuming people who are on estates are all negative influences.

4) Plan B himself believes that the film is a success as it speaks for al of the youth who are being abused by society and this film acts as a voice to get the point across to the press and the media. The film has changed societies ideologies towards the youth and this was the main purpose of the film.

Broadcast/online- Interview with Plan B (on SBTV):

1) What is SBTV-

SBTV is a YouTube channel which focuses on music and brings many grime and rap artists to the spotlight. SBTV is owned by Jamal Edwards and it's purpose is to deliver new and fresh tracks from hit music artists as well as deliver new ones to the audience. 

2) The opening of the clip would be attracting those who are fans of the genre of music that's played on the channel which we can tell by the way SBTV was introduced at the start of the video itself. The audience would be youth orientated and from a working class background as the music is urban and London underground music.

3. Plan B is represented as being highly regarded in the video and to show his successes and the commitment he has when making his projects and producing them. The brand itself he has created is portrayed to be of a high status and we'll known which is because of the fan base he has accumulated over the years but also through the time and effort that has been put into the film itself.

Television- Plan B's interview on the Jonathan Ross show:

1) History of Jonathan Ross show-

Jonathan Ross first appeared on ITV on 3rd September 2011 on Saturday nights during prime time, there is also Friday nights with Jonathan Ross on BBC one. The show is filmed at the London studios. The show was suspended when Russle Brand and Jonathan Ross in the events that took place on the Russle Brand show prank telephone calls row. It got banned through compliments that it had attracted to itself. 

2. The target audience would be targeting families as the show is placed during prime time on TV. It would be seen to be for those who are explorers who are exploring different types of shows and also for the strugglers as they are seen the ones to be uncappable of succeeding in society.

3. The audience appeal for Jonathan Ross would be around the ages of 20-60 and from a working class background, they are interested in the lifes of people who appear on the show and the style of chat shows themselves.

4. Plan B is represented as being someone who has come from a poor working class and has made his successes through his music and film. The film is seen to be there to challenge people's views about people living in council estates which has given him a better brand recognition and a higher status and is presented as being more prestigious.

Radio interview:

1) Popularity of BBC 1 radio-

BBC 1 was extremely popular during the years 1970. The audience for this radio station peaked during this time period. However, today the radio station receives a fair amount of audience but only a fraction. Stations such as Kiss 100 are Capital FM are the core radio stations which receive most of the public interest. In addition, BBC Radio 1Xtra is one of the most dominant radio stations within the BBC radio category as it appeals to a similar audience as SBTV as they both do similar things. 

2) Target audience for BBC 1-

The target audience for BBC 1 radio is the 15-29 age demographic. The music that BBC 1 radio submit on air is mainly attracted towards this demographic. They usually put on hip-hop (for the younger age group) and indie and classic music (for the adults).

3. Plan B talks about his life and his upbringing and how it relates to the film and the lives of people in the film and those who are also experiencing issues like this on a daily basis. He also talks about his future and how the soundtrack was also produced before the film to gain support for the film and to rally up the Plan B fanbase to have a core target audience for the film.

4. Plan B represents himself as being someone who has struggled in life before due to his lifestyle and upbringing, he shows that people can overcome their problems and background with a little bit of help or even just one person to make a difference. He portrays himself as someone who can make a difference and will help people who are in need of it. 

Ill Manors TED X Blog Task

TED X - Plan B

1) Plan B mentioned throughout his lecture that there are so much potential in youngsters even if they are not well educated. He mentioned a short anecdote about a five boy's who he auditioned for a role in Ill Manors, he could only take one, the person who ended up losing out actually got a placement (soon after) for leading role in a T.V show known as 'Top Boy'. This made him notice that even though these kids are from broken families, there is still potential and skill that resides within them and he wants to get that message across to as much of these kids as possible. Towards the end of the lecture, he gives his e-mail out so that it ensures that any kid in that situation can get guidance and help from him personally.

2) Plan B's opportunities for young people are to help them with their life and their future so that they can better themselves.  He believes that the government is contradicting themselves in to saying that they are going to support the youth however, make things worse for them. In addition, Plan B states that these children have no where to go because their is not enough finding in council estates as well as the community centres (where the youth can hang around).

Plan B also thinks that the rich people (those at the top of the political hierarchy) do not listen to those at the bottom who are essentially their society. Those with power are controlling and trying to overthrow those with less power which is what Plan B strongly disagrees with.

3) This Ted X lecture is meant to be targeted for the youth that are effected by the governments poor actions upon them. The children who have suffered a lot before the riots and after are those who Plan B is trying to reach out to. In addition, Plan B wants his words to come across those who are second in the hierarchy (the adults). This demographic is full of people who are mature and understand the world around them. As an artist who raps and makes music that these people sitting in the crowd don't usually listen to, he is trying to express the youths words through his Ted X talks as he is mature and understands how to communicate in such a way. He wants to show how people who come from a struggled life, can become successful no matter who they were before. He uses the power of his past to convey his message in this way.

4. The target audience is targeting everyone from any age, ethnicity, race and country to help people who are in need of help and to help those who are seen as being poor or from broken families. This is seen as he talks to everyone as a whole to step in and help them to improve their lives and not to sit back and do nothing.

5. A moral panic is something that is created by the media so that it targets a wide population of people to indicate that there is some sort of crisis such as boys underachievement in schooling. This can be linked to what Plan B is saying as he is talking about the youth and the way that they are portrayed in the media which ultimately leads to a moral panic. This is also done through the use of the word 'chav' and the way people are cautious of them because of the representation of white working class people in the media.