tag london campaign

Ill Manors e-media

Tag London Campaign

1. Tag London is a campaign which is used to help promote the film iLL Manors and this is done with the help of local graffiti artists. 300 of the tweets that were tweeted were from graffiti artists and what they did was receive tweets from those who were getting their point across through twitter and selected tweets were enlarged around Britain on famous landmarks. The main purpose of the campaign was to get the target audience involved with the film and to get their point across where it was seen by the public. This would be a stereotype that the rap genre has a lot of street life and graffiti which is another way to promote the film but also the soundtrack as well.

2. Tag London campaign helps promote the film through the ideology that people have of rap and urban life as they build a bridge with one another through the lifestyle of the characters in the film alongside the soundtrack but also how people living in urban areas are also represented through the media. The tweets that were used and put up around London would also be a large factor in promoting the film as people walking past reading them could relate to the film itself and as a result watch the film due to the messages that they have come across. As the film didn't have a big budget like other big block buster Hollywood films this campaign would be attracting more people throughout London who haven’t heard or come across any other ways the film has been promoted.

3. There is synergy between Tag London and the poster of the film as the poster of the film shows reviews of the film that have been posted up onto the front cover and there would also be tweets that have been used which also have reviews about the film. Twitter would also help promote the film and on the poster itself it shows the link to the iLL Manors Twitter account. Tag London would also help promote the film through the use of the tweets that have been used, they might be about reviews of the film or the soundtrack. 

4) User Generated Campaigns

One reason  whu use generated campaigns such as The Tag London campaign is because it is seen to be more sigmificant in the way they (the capaigner) approach the the matter. For example, in this clip it is seen that this campaign will be spread across London and will be projected on to famous landmarks of London. The importance of using this approach hieghtens the significance of the camplaign as consumers will understand its differentiation for the adverts and campaigns which are tiditionally done through other forms of media.

In addition, this form of user generated content actually allows the consumers words to come across as effective as possible. Other campaigns which are doesn't through other forms of the media doesn't actually deliver the importance of the supporters. It is like, "if you donate, you have contributed to a noble cause" and this is it. The person donating doesn't feel that important and remain anonymous. There is no interaction between the campaigner and the consumer/helper. Therefore, it is this form of user generated content that works best. This mainly is because it interacts with the consumer who support the cause as they feel importance and a way to get their message/words across to a larger audience rather than being anonymous like other forms of media.

5) Examples of Tweets

1) "Congratulations to everyone involved in @iLLManors It has been honoured with three nominations at the British Independent Film Awards"
2) "@iLLManors is the best film ever @4PlanB"
3) "Ben to win!!!! RT @iLLManors: It's the Mercury Prize Awards tonight and Plan B's ILL MANORS is up"
4) "iLL Manors is one of the best films I've watched this year. Watch it."
5) "Just watched @iLLManors, was amazin! Kudos @4PlanB #masterpiece #BenDrew #PlanB