Monday, 22 February 2016

Website analysis

1. The Ill Manors logo is being utilised as a brand rather than a film name. I believe this because the picture above from the Ill Manors' website has the logo in big and bold for the viewer to recognise first despite its positioning. The name is being used as a hashtag which is a clever idea because it is free advertisement. Plus, its target audience uses social media and would be updated with the latest facts about the brand if their account shows any history of liking any of the Ill Manors content. In addition, we see the dark and dangerous estate of London in the background with thugs blocking any trespassers. Also, at the bottom of the image it includes a blade which has consistently been used in several other Ill Manors' advertisements. It must connote death and chaos as it is a weapon which can do significant damage. With the cold hearts of these criminals, viewers are left to believe they will show no mercy when handling the weapon as portrayed in the film.

2. The image not only advertises it's film but also attempts to speak to its target audience through the images used in the picture. Some of the the things like graffiti would allow viewers to associate their lives with those in the picture because they may use the cans to spray paint walls and damage society. Therefore, because of this the audience may feel like they now are in a group in society and have a voice and a true leader.


3. Plan B uses the use of videos on his website is, there is also the promotions of his twitter that is seen throughout the website and also uses Instagram on the website. 

4. The article is over three years ago and Plan B doesn't justify the riots but understands that people are going to react back to this 'broken Britain' which has been referred to in previous articles and the cause of the riots which happened to start in Tottenham isn't justified but is a key factor in the reason that they starred.

5. I think social media is taking over than the websites for films as people are more inclined to be on social media on a daily basis. The audience will be able to interact on social media and the film websites promote their social media page which means it's easier for the audience to access the social media page rather than going onto the website.

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