MIGRAIN INDEX

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
More brands
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory
10) Representation: clip analysis - dominant and alternative representations
11) Representation theory: 500 word analysis on blog
12) Representation: Media Magazine articles and questions
13) Ideology: BBQ QT analysis and binary opposition
14) Ideology: Media Magazine reading 

Hunger games

MM52

Page 34:

The view of capitalist ideology in the hunger games film:

The hunger games have a clear ideology as the audience can picture exactly what the film is trying to say. the binary oppositions are clearly established e.g the good and the bad. The view of capitalism is seen to be unfriendly to society. There have been many rebellions in the past due to the change in the 'Capitols' ruling system and this lead to stricter rules being put in place in order for society to be kept in line. This is apparent in the line, "The Games serve to keep the districts under control, as punishment for previous rebellions, and to warn them to stay in line". This quotation accentuates the fact that the Capitol has created new punishment systems in order to keep each district in line of obeying the law. The use of a powerful phrase 'under control' suggests that only the powerful can make the decisions of how the districts should be run. Furthermore, it suggests that previous actions were near to success and that the current government are frightened that one day rebellion will occur and may become successful. since the leading character is a female this suggests that the film has a better viewing for women than men as they are portrayed to be more powerful. The film has opposite ideology e.g the women are now portrayed to be stronger than the men this means that the female gender would be more attached to the film. The film also shows the weak and the strong and the hero and villain. The film has many positive views. The hunger games shreds a really powerful image to the media as the main protagonist has become a symbol of radicalism. mainly this film has a dominant ideology which are also common in other films. it also presents the working lass and lower class as they develop drastically to reach upper class.

Page 48:

• Realise your true potential
• Be yourself
• Lead a satisfying life
• People should put their families first

Gramci's theory suggests that the use of power is not used with force but is used through consent. This means that people allow some sort of power to be placed amongst them rather than just being forced on them. This is one way in which those in power maintain their control through consent, otherwise placing force on someone allows them to lost their control. He argued that the power of ideology comes primarily from ideas and strictures which support an elite social group. Louis Althusser delivers an understanding of how we, the consumers, are controlled through ideology. His view point was he believed that ideology was 'the greatest material of power' and dominates our day-to-day lives. This occurs through two key forms of control: Repressive State Control: This is primarily about those who have the most power such as, Government, Army, Police and Courts etc.- which are dominated by the ruling elite. These 'state agencies' deliver their masses through violence and fear. Idealogical State Apparatuses: Church, the media, educational institutions etc.- these institutions control and dominate implicitly through common sense rather than through fear. This links in with Gramci's theory, that power can be used though consent rather than through force. 

Ideology and Binary Oppositions.

Examples of binary oppositions in this clip:

The audience may have many binary oppositions but these would be the main ones.

• Good vs Evil
• Hero vs villain 
• Rich vs poor 
• Strong vs weak
• Clever vs stupid
• Upper class vs Lower class

In this interview, we can see that Russel Brand is representing the working class. He relates to the audience much more in comparison to Nigel Farage. Russel Brand says during the interview to the audience that he is 'just like you'. Which shows he can relate to the audience and engage with them, and most of all understand where they are coming from. He also talks about being brought up in a similar environment as the audience, and tries to turn them against Nigel Farage, by saying that Nigel was brought up in a more privileged environment. By Russel doing this, he can get the audience to level with him more easily as he shows them he understands their struggles.

Finally, another common ideology that has been present during this clip has been that the countries system needs to be changed. This is because majority of the audience are confused on where the money (from the economy) has gone and where it is. Both Russell and Nigel want a tremendous change to society, however their values and opinions is what makes their ideas differ from one another. In addition, this ideology of 'change' is the key and main thing that all members of the public share in common /based on this current situation). Therefore, one of the most common ideologies present during this talk was the need for change in society and in the government.

This film has many binary oppositions the main one would be good vs bad as the film consists of this man who is fighting for justice. the film trailer represents the lower class succeeding to become a higher class and the protagonist increases recognition. The binary oppositions are between the protagonist and the antagonist. The protagonist being an American and the antagonist being from another country. This is also seen with the law and civilians in the court room when the judge takes away the child from her farther. There is also a binary opposition between the protagonist and the bank.

This film presents men to be a stronger figure than women as they are presented to be more violent and especially in this film their appearance is portrayed to be even stronger. The protagonist is strong and is usually a white male. Women are seen to look after the man and children. This is a common ideology as it shows how they are portraying men as the main figure.

ideology

Ideology is all about gaining power in society. The power of ideology is often those in power control ideas, as well as resources. This means that those who are higher up in the hierarchy have a greater influence on those below them and in this case it is the public and those who live in the districts. In the film 'Hunger Games' the power of ideology comes from the most powerful, in this case it is President Snow. He applies his own creativity into the game and this is mostly going to be from his point of view of what changes he would want to the game and not what others think of it. This ideological thinking is from some persons perspective and the way he sees things to be run may not always be the best way for other people as it is from his point of view. He is concerned that other who are below his in the hierarchy are more likely to rebel against his authority and so he tries to gain his power by spreading fear amongst those below him such as the districts. The way he comes across with his ideological thinking and information is through the propaganda he produces. Propaganda can influence many consumers who come across it as the propaganda is used to influence a certain way of thinking and this can lead to people changing their perception towards a specific thing.

Dystopia and Propaganda:
The article states that those in power (those at the top of the hierarchy is slowly crumbling. This is because although they hold most of the power, those below them are joining together to rise up against the corrupt government. The one who has the most power in the districts is Katnis and she uses propaganda to influence the need for rebellion as she hacks into Capitol system and publishes a video of a hospital being bombed by the Capitols. This move was sued to encourage people to turn against the support of the Capitol and to rebel against them due to their cruel system. Katnis uses the power of the T.V to help deliver he message across to the world stating that the Capitol is cruel and is not the right system for them.

MM52- P48

Ideology
In this article, the ideology in Britain changes as new ideas emerges however there three dominant ideologies that society accepts or agree on even though everyone doesn't entirely agree. The three dominant ideologies are the following:

• People should put their families first.
• People should work hard for their money.
• Women should behave in feminine ways, and look after their appearance.

These ideologies often are accepted without any question or argument as society has consumed this ideology and will agree to it. Although there can be people who counter this ideology, this doesn't make a significant impact on societies point of view. 

Media Magazine Task

Key Concepts of Representation

MM50

1. The article is about female audiences who view the media often are 'dominated' by heterosexual Caucasian of 0-2 models. People complain stating that women in advertising are 'too white' and under size 6. Yet there is still advertising both men and women are suffering issues with body image due to media imagery. The introduction of the plus size model helps advertisers in projecting an image of what people actually look like. 
2. The name of the film that has sparked fused this debate is known as 'A Perfect 14'. 
3. The female gaze is somewhat different from the male gave judging from this article as both versions of the female gaze have a similar view point however this article focuses not from a women being 'looked at' but rather how women feel by the narrow use of different sized women. This article is showing how advitisors want to project the image of women too look a certain way whereas Mulvery's theory is that women are often there to be looks at by men.
4. I think that the media shouldn't keep portraying women like this as this can really have a major impact on many women's lives. The media is trying to project women in a certain way and therefore,some women would feel uncomfortable knowing that they do not fit in with that category and can rally have an effect on many women's lives and the way they see themselves. 
5. The film is about a divide in females representation in the media. Women in the trailer believe that 95% of the women portrayed in the media are skinny and beautiful and they believe that consumers aren't buying the product but instead they are buying the portrayal of the Caucasian women. Women feel depressed about the way they look because of other peoples portrayal of 'normal' women are different to other woman who don't fit that category. 

MM51

1. The introduction to this article is about how the media is re-presented after the media object has been captured. The article states that the producer behind the media object will in some shape or form 'mediate' the image in a way that it will perceive more value and thought than the original object did for example, a famous celebrity has a photo taken, and the media will discuss the clothing or the setting of where the photo is being taken place. This isn't what the image previously was to state but the image has been mediated. 

The representation of the mass media in the article is portrayed to show how the 'mediator' behind the media object is presented. In this case, the location in a film is determined by the Film Director of how this location is going to be portrayed and this is often from both the institutions and directors point of view. Another example, is the new paper. The company running the news paper will decide what type of story to cover and how to portray it whether its positive or negative. 

The how, who and why representations in this article is to show how each media text or object is used to portray a certain way of thinking and the steps taken by the mediator to get this representation as effective as possible. The mediator will need to go through various requirements and steps before publishing a media object to the consumers. This is because the producer of that media text/object wants it to be presented and seen in the same way he/she wants it to be. For example, a new war film has been released and the poster of that film is designed to promote it. The producer would place explosion images as well as planes or even weaponry within that media object in order to convey the genre and the visuals of that film.

Stuart Hall's approach to ideology in this article was to show how the mediators/producers way of making the consumer think or even react to a certain media text will not always have the same impact that the producer intended. This was known as ‘Encoding/Decoding' which basically told how consumers would add their own thoughts and beliefs on the media text and this would change the entire message that the media text is trying to convey.

The new media and representations statement is about how consumers now days often create their own media and this is often through social media. Moreover, consumers and people now days are more into user generated content and distribute their thoughts and opinions on to their friends or even followers (depending on the type of platform). The use of social media allow us to construct our own media and identity and for our consumers to take that media text or object in. Furthermore, the article states that due to the many generated content being produced by various users around the world, they are not only created new and original content but also they are constructing their personalities and characteristics to the world. 

3) Overall, I do become aware of the things that I do post online as the content that is published through the world wide web can be seen by millions of people using the internet and this can be very vital with the type of content wanting to be produced. However, I am to a large extent aware of how I present my self online. This is because the way you construct yourself online can or cannot (up to the user) be an exact representation of your life and can be altered. This can be dangerous as people want to see themselves as being different to who they actually are and this can give off the wrong impression to people of they type of person you actually are due to the way you construct yourself. People now days often portray themselves (through social media) as being completely different to who they are in real life and their friends can notice that. This can be very damaging as people confidence may be more lenient into the side of your virtual self rather than you actual self and this confusion can affect peoples day-to-day activities and social interactions as they have lost their personality. Overall, I am very aware of the way I present myself online as I don't just see the  information that I post from my point of view but from others point of view and this is a clear indication of being aware of the data and information that is posted via the internet.

Textual Analysis

BBC 1- Arnold Schwarzenegger
Groups:

•  Male 
• White ethnicity
• Upper Class (well-known/famous)
• Female

Dominant/Alternative representation:

• White ethnic background- Dominant: Successful and educated. 
• Male- Dominant: Male people often host shows and is seen to be of males position on T.V.
• Female- Alternative: Females aren't normally the centre of attraction and treated with he same level of respect than compared to men. 
• Upper class- Dominant: More money and therefore likely to have gone to private schools to achieve good education.

Links to theory:

• Perkins 
• Mulvey
• Richard Dyer

London 2012- Bond/Queen

Groups:

• White male
• White female
• Elderly
• Rich/Wealthy
• Royal
• Children
• Officers
• Middle class
• Upper class

Dominant/Alternative representations:

• White male- Dominant: Portrayed as successful and masculine.
• White female- Alternative: People associate royalty with kings.
• Rich/Wealthy- Dominant: Owns a lot of land and property.
• Children- Dominant: Act mischievous. 
• Officers- Dominant: Respectful and loyal.
• Middle class- Dominant: In acceptable positions in society.
• Upper class- Dominant: Wears top clothing e.g. suit etc.

Links to theory:

• Mulvey
• Levi
• Dyer
• Perkins

BBC 3- Some Girls

Groups:

• Females
• White female
• Black female
• Black male
• Asian female
• Teenagers (high school kids)

Dominant/Alternative representations:

• Females- Alternative: Females are meant to be seen as caring and respectful to others, however they are portrayed as countering this representation. 
• White female- Alternative: Seen to wear a lot of make-up and are careless.
• Black female- Dominant: Trying to gain attention and breaks the rules.
• Black male- Alternative: Opens the door for a female. This counter the male representation as they are seen to be more superior to women.
• Asian female- Alternative: Seen to be respectful and disciplined however, they counter this.
• Teenagers (high school kids)- Dominant: Teenagers are seen to be immature and poorly behaved. 

Links to theory: 

• Perkins
• Mulvey
• Berger
• Levi

Representation collages

Dominant Representation

Alternative Representation

Representation

Lucy

One example that comes to mind is Avatar, a “groundbreaking” film about aliens and humanity, which, underneath it all, is the same old White Savior story. But more recently is Lucy, the film starring Scarlett Johansson in which a woman named Lucy evolves and is able to use 100% of her brain’s capacity after she unwittingly ingests a massive amount of drugs.

Lucy the film doesn’t try to hide how cute they thought they were being by naming the supreme evolved being in their film “Lucy:” they show an ape-like creature crouched by a stream to illustrate just how far human beings have come, and say as much in the opening lines, depicting vast cities built up to show our progress.

Lucy is about what humankind could be: it’s about possibilities. As Lucy’s brainpower grows stronger and the volume of knowledge she is able to access increases, she delivers monologues about how little humans understand about death, existence, and the universe, mediating on time and history. The film likes to think of itself as reimagining everything that we think we know about humanity, and presents to us their vision of what the most evolved woman on earth looks like:

A blonde white woman.

There was only one black woman in the entire film, who delivered one line and who we never saw again. The bad guys were Asian and that although in China, Lucy’s roommate says, “I mean, who speaks Chinese? I don’t speak Chinese!” which shows that they don't accept Chinese language to be a common one which is really stereotypical in european countries.

I think Lucy is one of the films in which women are portrayed to be really powerful as in most movies they are mainly the main actors valentine this makes the portrayal dominant. the film also states that there is no life without women which is totally true as the first ape was named Lucy in which was a female which started to reproduce.

MIGRATION INDEX

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
More brands
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory

Dependency theory

I use technology in my daily life. Without the use of Internet would be really difficult as its part of my daily activity. I use the Internet to retrieve information and to also use as an entertainment system e.g YT. I think without Internet life would be dull as its one of the strongest inventions made in mankind. I also communicate with friends using social media e.g whatsapp, Instagram, snapchat etc and communicating with family members around the globe.

Secondly, the Telegraph Article does support the dependency theory as it agrees with the point that the media is so interactive with peoples lives that it has made society feel reliant on it. This is apparent in the line, “These survey results give a clear indication of just how integral the internet now is to people’s lives”. This quote illustrates that people are very much interactive with the internet and therefore, they develop a connection with the internet due to the many features it holds and the many features it can still do. 

However, the quote shows how clear research that has been collected, has had an effect on many individuals lives and this can go for other segments of the media as well such as, T.V or even watches. Overall, the article agrees with the Telegraphs statement as it provides real evidence of peoples thoughts upon the power of the internet and of its importance on their day-to-day life. If I didn't have access to this I would struggle to communicate. I think that the younger generation would be more glued to the Internet as they use it more socially and for entertainment purposes e.g gaming consoles online. I would say it would effect the learning abilities for younger people. Overall I agree to the telegram theory. 

Audience theory

The hypodermic needle is a theory in which people believe that aspects of media is used to help generate emotions and influence behaviours to the consumer/viewer in a negative way (can lead to dangerous actions or activities). One way in which that the article links with the hypodermic needle is because the psychological members of the study firmly believe that video games (part of the media) influences peoples/gamers (especially the youth) to become aggressive. This is apparent in the line, "In the same way, repeated exposure to violent video games may have a cumulative effect on aggression". This quote conveys the fact that Professor Bushman believes that exposure to excessive violent games will increase levels of aggression than compared to the level before interaction with violent games. The powerful word 'repeated' illustrates the consistency that playing violent video games will lead to negative influences on the players social life. As a result, the information and beliefs of the data collectors believe that the media controls ones mind and can lead to them becoming out of control which can result in negative events or actions upon other peoples lives. Secondly, the article link in with the hypodermic needle because the researchers believe that the media is controlling the person consuming it. In this context, they believe whoever play violent video games for long period of time (per week) are more likely to show signs of increase aggression. This is apparent in the line, "After playing a violent video game, we found that people expect others to behave aggressively". This quote reveals peoples end result to how the media effects us individuals and how we behave after consuming the media (in this case; video games). The use of a powerful word 'expect' suggests that the media that the individual consumes would also change their mind set into thinking differently. As a result, the article is an example of how people treat the media as an example of the hypodermic model. 

The front page of the 'Daily Mail' links with the hypodermic model as it portrays the media to have a negative influence upon consumers and is seen to be ultimately the main blame for the incident taking place. One way in which the article links with the hypodermic needle is because it portrays the media to be the main cause of the incident. This is apparent in the line, "...is violent video game addict who rarely leaves his room". This quote (from the front page) clearly shows how the use of video games is the main cause of this incident from taking place. The reason why this article links with the hypodermic needle is because the writers of this article believe that the media has influenced this person into committing a dangerous attack on a phone company. The use of a powerful word 'addict' shows the amount of time someone spend consuming the media, the more likely they are to use that information in reality. As a result, the hypodermic model is expressed through-out the front page of this article as it shows how the media manipulated individuals into committing crimes and dangerous behaviour.

The Two-Step Flow Model

1) The 'Two Step Flow Model' suggested that the acts and behaviours of the audience were influenced more by 'opinion leaders' in the media, who mediate how the audience react to media texts. Overall, I think that the Two Step Flow Model is used quite a lot in today's society. This is because people follow popular peoples opinions and are most likely to change their opinions according to that opinion leader. People such as 'David Cameron' who talks about the government would most likely try to deliver information about his opinions on the government, and by him being an important figure in the debate, people who support him are more likely to listen or follow his thoughts which is an example of the Two Step Flow Model. TotalBiscuit fits in with the Two-Step Flow Model because he reviews different types of games and gives his own opinions on them. He has 2 million subscribers which mean that there are 2 million people around the word who view his content and most likely to agree with his point/opinions. This makes TotalBiscuit an opinion leader as there are many people who follow hi thoughts and opinions throughout his channel. Moreover, there is a feature on YouTube where viewer can 'like' YouTubers content, and TotalBiscuit has thousands of like per video which indicate that there are a lot of his followers who agree on his thoughts and value them. 

3) One reason why the the Telegraph article fits the Two-Step Flow Model is because it shows a range of different type of 'celebrities' or well-known people in society who are the most influential whether its on social media or on TV. The reason why its considered to link with the Two-Step Flow Chart is because these people have many fans who value their opinions and judgement. Many fans are likely to listen to the people they value most e.g celebrities. The post by the Telegraph shows statistics about Twitter. This is a social media which allows the public to actively be engaged in their role-models lives. People such as, Ed Sheeran who tweets stories about certain articles will have an effect on the followers. This is because social media such as, twitter is used/accessed by many people and people who follow celebrities (in this case) Ed Sheeran are more likely to read media text differently and not be manipulated by it like the hypodermic needle suggests. One reason why Jamal Edwards fits in with the Two-Step Flow Model is because he is an inspiration to a wide audience. He produces a variety of clips and videos on YouTube to entertain an audience and he has a big influence upon them. Jamal is seen as an opinion leader as he wants his content to reveal stories and a meaning which can act like information being drawn into the consumers mind because they agree with what's been shared. Moreover, Jamal has come from  a tough background and had gone a long way into his career which acts as if he's a role model as people look up to him. His business (known as SBTV) produces music videos for all of the world to hear. Jamal considered his content to be knowledgeable and also something for the public to relate to. This can change people perception on media text however, in a good way. A s a result, Jamal shares knowledge and information with his audience and can influence his audience to react to media text, like the Two-Step Flow Model shows.  

Media awards

LABRAT

I think the best year 12 productions was Labrat as they had a strong cinematic feel to it by using a lot of extreme close ups and dialogue voice over the thing i did not like about the video was the audio as the voiceover wasn't clear at some parts of the film. they edited it well using a lot of distortion effects on the main title and the music in the background also matched the ideas.

THE EXPERIMENT 
The experiment was also good as it had a really futuristic theme at the beginning bit the second part of the clip (the chase) wasn't that good i think they could have shot it in a different location as it didn't meet the futuristic theme but overall it was good.

What makes a good Practical Production?
A good practical production consists of a team working together to create something unique and fun to watch for the audience. The story should be prepared in advance so that when filming begins, it is easier to manage everything and overall the film is better as there is no need to make anything up. A structured plan is always better when making a film as everything works. In general a good story with a conclusion that has good audio and visuals is all that is needed to make a film.

Young and Rubicam

Im a explorer and a aspirer this makes sense as i love to explore and gather ideas in which i can use as a motivational tool to lift me and develop new improved performances in my career.

Succeeders

Psychographics powerpoint link:

https://drive.google.com/file/d/0Bz7N10P33ib3alFHTUhGSlN6Ulk/view?usp=sharing

WWW - Well prepared slides 
             Key words - art house, broadsheet
             Lacoste advert (aspirers)

EBI - Images
         Profiler not identifiable 

Narrative

AVATAR

From this scene of the movie you can tell that both avatars at the beginning are helping each other. The female avatar is a helper and a mother like figure as she guides him when or not to run from these giant creatures. the creature is the villain as it try's to kill the avatars.The main avatar jake is a hero as he saves pandora and the people in it. in this specific scene he's the victim as the creature try's to attack him. the scene starts of with a equilibrium then as the scene progresses the disequilibrium interrupts it e.g the creatures appear and destroy the audience mood as they are engaged with the avatars current state. Towards the end of the scene a new equilibrium is formed as the avatar escapes the danger. This narrative is extremely strong as there is a lot of things that make it suspenseful such as the music and the use of scene setting. By using proposed theory I could clearly distinguish all the things in this clip that make up a good narrative. 

Incredible Hulk

From this scene of the incredible hulk you can see him transforming. In this particular scene he is a victim not a hero yet. The police is the villain as they try to harm the hulk. the female character has an emotional connection with the hulk so she could be the princess. At the beginning of the scene there is a disequilibrium as they start firing smoke grenades at the hulk provoking him to become angry. As he charges towards the police the equilibrium then kicks in because thats what the audience wants to see. At the end the hulk then escapes and the new equilibrium is restored. The overall narrative is really strong as it tell the audience whats is going to happen which is similar in all hulk movies as they know what happens when he gets angry.

TWO AND A HALF MEN

Charlie sheen is on a blind date in this particular part of the scene he is yet the victim as he dosent know what error will occur. Alan acts like a helper but actually charlie does not listen to him either. this scene is really funny as there is a twist so its hard to decide where the equilibrium and disequilibrium is but Im guessing the disequilibrium is at the middle of the clip as unexpected stuff happens. The narrative is really confusing as its hard to expect whats going to happen. 

cool brands

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike is the most successful brand in the world. The thing that gives it a unbreakable brand identity is the Logo which just delivers coolness to the customers. The product design is one of the best providing the highest quality. This brand is the best sports brand in the world which uses all lines of appeal as it meets all needs of sports and does the job really well and the manufacture workers work hard.

Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.

Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.

Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

Apple is a company that wants to be seen as luxurious and as experts in their field. According to the 13 lines of appeal Apple best fits in to, happy families, luxurious lifestyle, successful careers, experts and self importance. Why is Apple cool? Apple is seen to be cool because of the hi-tech products they create. An example, is the mac which is a highly advanced computer which contains specs that ordinary computer don't have which makes Apple's products more popular as well as useful than compared to other products. 

Brand Values

1) Numark Industries is a manufacturer of audio equipment for disk jockeys, founded in 1971, Numark makes DJ mixers, turntables, MIDI controllers, DJ CD players, DJ DVD mixing consoles, and mixing software. Numark make their equipment affordable a reasonable price which gives them a strong brand identity according to the 13 lines of appeal. Furthermore they introduced one of the first DJ controllers that you can plug in to the computer via USB which makes it more futuristic and better than CDJs which just uses an MP3. The people who work for this company are hard working and they are really eager to satisfy customers to the fullest with their free software that comes with every product which gives them competitive advantage.

2) Numark strives to make their products more stylish and futuristic.

3) Creative

1) Pioneer, is a Japanese multinational corporation that specialises in digital entertainment products, based in Kawasaki, Kanagawa, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop. They are really popular for making DJ equipment same as Numark but pioneer is a classic one of the first ever DJ brands in the world they developed one of the first and most successful CDJs making it rememberable and this makes it have a high brand identity. According to the lines of appeal Pioneer products are expensive but they do satisfy customers when bought as they add a lot of classical features but enhance them. The team really work hard on the interior design not on the stylish look but the function for them is the key which gives them competitive advantage.

2) Pioneer aims to make their products more efficient and Classic.

3) Classic

1) Beats Electronics is a division of Apple which produces audio products. Headquartered in Culver City, California, U.S., the company was founded by music producer Dr. Dre. The thing that the beats company is successful for is their headphones/earphones delivering more enhanced audio with more bass making it enjoyable for teens and adults that is what gives them a high brand identity e.g if people listen to different headphones they would know which ones are beats as the audio delivered sounds different this gives them competitive advantage and all lines of appeal. when it comes to the functionality beats satisfies customers.

2) Beats focuses on delivering enhanced audio along with exceptional bass.

3) Power

1) Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.

Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

2) Sony focuses on applying new technology into electronics.

3) Dominant

1) Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike is the most successful brand in the world. The thing that gives it a unbreakable brand identity is the Logo which just delivers coolness to the customers. The product design is one of the best providing the highest quality. This brand is the best sports brand in the world which uses all lines of appeal as it meets all needs of sports and does the job really well and the manufacture workers work hard.

Nike is pushing the boundaries on sportswear making sports more efficient.

3) Awesome