Brand Values

1) Numark Industries is a manufacturer of audio equipment for disk jockeys, founded in 1971, Numark makes DJ mixers, turntables, MIDI controllers, DJ CD players, DJ DVD mixing consoles, and mixing software. Numark make their equipment affordable a reasonable price which gives them a strong brand identity according to the 13 lines of appeal. Furthermore they introduced one of the first DJ controllers that you can plug in to the computer via USB which makes it more futuristic and better than CDJs which just uses an MP3. The people who work for this company are hard working and they are really eager to satisfy customers to the fullest with their free software that comes with every product which gives them competitive advantage.

2) Numark strives to make their products more stylish and futuristic.

3) Creative

1) Pioneer, is a Japanese multinational corporation that specialises in digital entertainment products, based in Kawasaki, Kanagawa, Japan. The company was founded by Nozomu Matsumoto in 1938 in Tokyo as a radio and speaker repair shop. They are really popular for making DJ equipment same as Numark but pioneer is a classic one of the first ever DJ brands in the world they developed one of the first and most successful CDJs making it rememberable and this makes it have a high brand identity. According to the lines of appeal Pioneer products are expensive but they do satisfy customers when bought as they add a lot of classical features but enhance them. The team really work hard on the interior design not on the stylish look but the function for them is the key which gives them competitive advantage.

2) Pioneer aims to make their products more efficient and Classic.

3) Classic

1) Beats Electronics is a division of Apple which produces audio products. Headquartered in Culver City, California, U.S., the company was founded by music producer Dr. Dre. The thing that the beats company is successful for is their headphones/earphones delivering more enhanced audio with more bass making it enjoyable for teens and adults that is what gives them a high brand identity e.g if people listen to different headphones they would know which ones are beats as the audio delivered sounds different this gives them competitive advantage and all lines of appeal. when it comes to the functionality beats satisfies customers.

2) Beats focuses on delivering enhanced audio along with exceptional bass.

3) Power

1) Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.

Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

2) Sony focuses on applying new technology into electronics.

3) Dominant

1) Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike is the most successful brand in the world. The thing that gives it a unbreakable brand identity is the Logo which just delivers coolness to the customers. The product design is one of the best providing the highest quality. This brand is the best sports brand in the world which uses all lines of appeal as it meets all needs of sports and does the job really well and the manufacture workers work hard.

Nike is pushing the boundaries on sportswear making sports more efficient.

3) Awesome