Monday, 12 October 2015

cool brands

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. Nike is the most successful brand in the world. The thing that gives it a unbreakable brand identity is the Logo which just delivers coolness to the customers. The product design is one of the best providing the highest quality. This brand is the best sports brand in the world which uses all lines of appeal as it meets all needs of sports and does the job really well and the manufacture workers work hard.


Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.
Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.
Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong  brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic  companies yet.

Apple is a company that wants to be seen as luxurious and as experts in their field. According to the 13 lines of appeal Apple best fits in to, happy familiesluxurious lifestyle, successful careers, experts and self importance. Why is Apple cool? Apple is seen to be cool because of the hi-tech products they create. An example, is the mac which is a highly advanced computer which contains specs that ordinary computer don't have which makes Apple's products more popular as well as useful than compared to other products. 

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