Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.
Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic companies yet.
Sony is a company that is known for their sound. Sony Corporation is a multinational conglomerate head quartered in Tokyo, Japan. It was founded in 1946 by Akio Morita and Masaru Ibuka. It's primary focus is electronics and owns Sony Pictures/Music/Computer Entertainment and Sony Mobile Communications.
Sony is known for their sound as they use dolby digital alongside that sony is dominant on the gaming market as they release the best consoles in the world e.g PS4. This gives it mass recognition and a strong brand identity sony is an extremely successful brand and has changed the history of sound and gaming and they dominate all lines of appeal and receive positive rating meeting beyond customer needs. This by far is one of the most competitive electronic companies yet.
Apple is a company that wants to be seen as luxurious and as experts in their field. According to the 13 lines of appeal Apple best fits in to, happy families, luxurious lifestyle, successful careers, experts and self importance. Why is Apple cool? Apple is seen to be cool because of the hi-tech products they create. An example, is the mac which is a highly advanced computer which contains specs that ordinary computer don't have which makes Apple's products more popular as well as useful than compared to other products.
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