ILL MANORS Trailer Analysis

1)

Release date

Voice-over

Non dietetic sound

fast paced editing 

Iconography

Typography

Codes 

Barthes enigma and action codes

2)

How are trailers distributed? 

The trailer have a joined corporations with different companies e.g ILL Manors is joined with BBC and the British film industry. This gives the film more money for their production  as also raises the overall image of the film as these are well known companies. Many film trailers have a variety of institutions so they can collect money from each institution instead of one. Trailers and teasers are published before or during the release date of the trailer.

3) How does Ill Manors trailer use trailer convention?

There are many ways in which the IlL Manors trailer follows the key conventions for a trailer. One being that it sets the tone for the film. The tone (judging from the trailer) seems to convey a darker tone in the streets of London. This is really important when making a trailer as the trailer needs to reflect the tone in which the film is going to portray. In addition, the next most important key convention that Ill Manors trailer follows is revealing the characters included within the film and and in sight into their background, giving the audience important information about the film. Finally, the choice of music that was present in this trailer helped to illustrate the kind of audience that  this film may attract which seems to be teenagers (15-25 demographic). This also sets the genre of the film which seems to be a crime drama.

4) Target audience and possible USP?

Firstly, the tone of the trailer gives off a grime and gritty theme to the trailer showing that this film isn't for a family but rather for teenagers who understand the dark tone as well as violence. Moreover, there is excessive references to prostitution as well as drugs. These references according to the BBFC agree ratings for films, any references to such content is classified 15 or over (18). Finally, another thing that shows the type of demographic that this film is targeting is the use of dialogue. There is not narrator in this trailer, but there is voice-overs of characters dialogue from the film. This style of narrating really work well to attract an older age group as they are more into the visuals rather than the narrators voice and by having scenes where characters say dialogue really helps to deliver that.

5) A possible USP that Ill Manors may have is the use of Plan B's tracks. In this trailer, the director (who is a member of Plan B group) has revealed a glimpse into one of the bands latest tracks within this trailer. In a way, having exclusive sound track makes the film have a USP as fans of the band are more likely to go an watch this due to their relation with the music artists. Moreover, in today's society, people expect trailer to cut to the beat of the music that is paying in the background (example is Batman V Superman trailer). This is seen as an expectation now days and has revolutionised the way that trailers are made. The Ill Manors trailer has followed this trend of cutting to the beat. Towards the end, (when the rap music plays) the scenes are edited according to the drop in the sound which flows the expectations (now days) of modern trailers.