ILL MANORS Music video Analysis

1. This is typical of a music video that is produced as Plan B has a clear narrative to address to the audience. The narative in place here is one to do with the London riots that had previously taken place in 2011, it shows what had happened during that period of time. In majority of the music video you could identify the main star which was Plan B himself which in most music videos you are able to identify the star themselves clearly. Also, the music was parallel to the video itself and in very few circumstances is it contrapuntal in music videos. The music video was to promote the artist himself and his film but the narrative of the story wasn't similar to the film but only a reference to the behaviour taken place in the film although the characters present in the film were also in the music video themselves. The setting of the music video is parallel to the song itself as it is a rap song and is in an urban area, there is a view of council houses, estates, people who are seen to be hooligans (people in joggers and hoodies). This is very typical of a urban rap song as it talks about the struggle in life and usually promotes those who are seen to be of a working class status and haven't achieved much in today's life therefore are strugglers. The area is also in London which is seen to be run down and this is a link between the area that video was shot and the areas that the riots took place in during 2011. Finally, another key convention seen in this music video is the build up of a symbolic event. This is apparent through out the music video when Plan B develops his narrative as well as the footage developing the symbolic meaning. Both of these help to build a symbolic meaning which is the power of the youth. The youth is seen tearing up the streets of London showing their power and dominance over the government. It is this symbol and meaning that the music video is developing; to try and get a message across to as many people as possible. In addition, there is synergy in this music video. Plan B has recently made a film (at the time of filming this music video) which is called "Ill Manors". Synergy is cross promotion between two (or more) media forms for example in this music video, it is promoting the film Ill Manors. The music video contains 'cameos (people who do not effect the narrative but are famous people that are in a clip for a small amount of time e.g. Stan Lee in Marvel movies)'. This music video has cameos of the actors from the film Ill Manors and this acts as a way for Plan B to promote his upcoming film by introducing some of the actors gin his music video.

2. Another way in which this music video represents London Rioters is in a heroic way. This is apparent in the video, where there a a hoodling helping out an old lady cross the road. This is because the video is trying to show society what the youth are 'actually' like and that the media's perception on them is incorrect (as well as the governments). Furthermore, the proffered reading of this music video is that the London Rioters are causing nothing but harm to people's lives and society. However, an alternative perception is (from a youngsters perspective) that the rioters are giving them a voice. The rioters are trying to get all of England's youth to be heard and are acting in such a way to benefit all of them. In a way, the rioters are presented as the heroes (in the alternative way) and the police are presented as the villains who do not want their voice to be heard. The people themselves who are taking part in the riots are seen to be young and represented as being working class due to the hooded clothes that are being worn. The rioters are seen to be harmful and endangering those who are around them. The police is also given a very positive role fighting off those who are against keeping peace and promoting the riots; although, there is also an alternative side to the police that we see which is also being violent as the rioters that have been captured in the footage of the music video.

3. The music video was released so that it could promoted equality and is used as a protest, because of this oe pleasure that the audience retrieves from this music video is that the audience recieves is information. The audience is educated with the knowledge about what is happening during the London riots and who is being victimised. It could cause the audience to be more rebellious and question what they believe and what is being portrayed in the media as the song is a rebellious act towards those who are seen to be higher class and in some instances pushing down the lower class and victimising them. The video is also simply a source of entertainment for the audience. The use of the narrative could be a way for the audience to just entertain themselves and those who are admirers of Plan B and his music would also be watching the music video to view him. The fanbase that he has managed to rally over the years would find his music and his videos as a source of entertainment so that the audience can watch it whenever they see suitable. Some members of the audience may seem themselves being represented in the music video as they could be from a low income family or see themselves as being part of a group of gang. A minority of that took part in the London riots may see themselves as being represented in the video which is one of the reason which they wish to view the video and is a source of pleasure for them.

4. Synergy is used with the music video and the film as some of the cast from the film are in the music video. The cross promotions comes from the title of the song and the title of the movies. This means that audiences would be able to assume the extras from the music video have similar characterisitcs and experiences to those from the film. For example, a character who is a thief could have influenced many other council kids around him to become thieves as well. Also, social networking would allow Plan b's fans to find out about the film through the music video. This is because Plan B probably would have had created hashtags, having an account dedicated for the film which would be connected with the music video. For example, if a fan were to listen to his music and enjoy it. They would definitely want to watch the film that is promoted a few months after the music video's release. 

5. 

• Warner brothers
• 679 album

Ill Manors is a soundtrack album by British musician and rapper Plan B released on 23 July 2012 as the soundtrack to the film of the same name. Several songs were used in the film Ill Manors, although some of the recordings were completed after the release of the film. The record was mainly produced by Al Shux and Plan B and also features collaborations with Labrinth, Kano, Takura Tendayi and John Cooper Clarke. Ill Manors debuted at number one on the UK Album Charts and received positive reviews by critics. The album was nominated for the Mercury Prize.

The ILL Manors music video was funded by 679 recording by Warner brothers. The album was released in 2012 during the Olympics and then became viral within the area. As a result they would be able to finance the promotion on various media platforms but the most effective way in my opinion would be on social media. This is because it would be able to reach a lot more of Plan B's fans as the majority of them are young teenagers and are avid users of social media. By using E-media to promote the song it may also be able to promote the film that goes with it as there wouldn't be any other large costs as posing to social network sites such as facebook and instagram is free. During the promotion for his million-selling The Defamation of Strickland Banks, Plan B (aka Ben Drew) regularly discussed his future return to hip hop’s gritty realism. Rumours swirled that his mooted follow-up, The Ballad of Belmarsh, would be self-released after his label 679 questioned its commerciality.