A Field In England
Article summary:
The article is about the different choices in which this movie (A Filed In England) had a rather different approach than compared to the famously know long chain Hollywood cinemas film release and distribution style. There is a lot of money involved in order to make a film successful both financially and visually. This film managed to skip over many financial obstacles in order to generate enough money/revenue as possible from them. This film released its product on all platforms, including DVD, theatrical release as well as TV release, which traditional Hollywood films take longer period of time to release and distribute.
1) How was A Field In England's release different from typical from mainstream releases?
First of all, the film was released on all platforms when the theatrical release was to be released All content for the film (including the theatrical release) was to be released on the 5th July. This included the T,V, DOV and DVD/Blu-ray release. This is very different from mainstream Hollywood films as traditionally, the film will be released first via cinemas and will then move on to DVD release three months later so that the film companies can generate enough revenue from the films theatrical release. The release of this film was very different as the film was released on all film platforms all at the same time. This seems to be a risky move as their audience may not even attend to watch the film, knowing that they can watch it at home for free. However, this film is an arthouse film meaning that it targets a niche audience (typically an ABC1 audience) and therefore, the target audience for the film are rich and have money to spend which means that the film company can still generate the money needed.
2) Advantages of taking this approach?
A field in England was released on the fifth of July 2013, it was released not only in the cinema but on more than one platform in the same day. It was released in the cinema, DVD, TV and VoD.
Advantages of releasing their content on all platforms can generate a lot of revenue from the beginning of the release of the film. This is because the film was released in theatre, and this can generate a lot of revenue as this film targets a niche audience who are still going to go out and watch the film because they want to spend their money and therefore, there is no potential loss of audience. In addition, there is the release of the film on TV. The TV companies will have to pay a fee in order to license the film to be broadcasted online and this can generate revenue in which ha traditional film would be able to do as they wouldn't release a film on TV after 2 years from the films theatrical release. Furthermore, the release of the film on DVD allows people who are interested in the film to purchase a hands-on physical copy of the film which too can generate money for the film. This move can really help create a lot of money as the film will be generating money from different platforms and can result in excessive amount of revenue/profit. The advantage of releasing the film on the same day on more than one platform is that people would be more inclined to be the first ones to buy the film on DVD as it could be a limited edition copy or even the first ones to go and watch it in cinema and after watching it in cinema buy it on DVD to keep their own copy rather than waiting a year and this would also lead to them generating more profit because of this. In addition, this approach to releasing the film n many platforms can be an advantage because it can generate more publicity. The article has stated that the film is the first film in the UK that has released its product on all media platforms at the same time. This can be a controversial case for the public as they rarely would have ever seen something like this ever before, And therefore, can create a lot of attention for society and therefore they would be more likely to watch this film on any of the content that they chose to see why it has been generated on all platforms. As a result, this will ultimately generate money/revenue for the film companies as their approach to advertising the film was done well and fulfilled its purpose.
3) Disadvantages of this approach?
Disadvantages of this approach to release a film on all platforms is that it is a prediction may not necessarily mean it will be true. This is because the film seems to not show a narrative and is limited in it he information it gives out to the audience. This can put off people from watching the film which can result in less revenue being made. People who have seen the publicity for this film would think that watching it at home is the best choice and therefore, not put any money towards the viewing. The possible revenue the company could have made has been lost as there would be a large sum of people who feel the same, that they can just watch the content from home without having to watch it in cinema and pay £15 for a ticket. In addition, the approach would be quite contradictory as, the majority of the public would watch this film on TV. Often, a film being on TV would appear once every few months and if they are trying to attract the audience into watching the film, all of the public would 'have to watch it on the release of the film which will be a bit silly. This is because not everyone will be hyped to watch the film as they know nothing about it and therefore, although it is being shown on TV. They may not even care of the films viewing. Also, after the film is released on the day it comes out (as well as all its content) people will soon forget about it as publicity will not be at its peak than it previously was.
4) Target audience in which this film is targeting. Possible demographics and psychographics.
The target audience for this film would be a niche mainly middle class audience who are ABC1, they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. They are more likely to be succeeders as those who are middle class have a job in society which is of a high social status, they would value films like this as it gives them a sense of British history and culture but also admiring the arthouse films that are being produced as they are usually for those who are educated Finally, another thing that can reveal the type of audience this film can be attracting is the upper class as well as some of the middle class. This is because the way in which the film was published (being on all platforms) was a way to generate revenue from their audience. Even though I have stated in my previous paragraphs that the majority of the public wouldn't go to the cinema to watch it, there are stil some who might. This is the upper-class. The upper class are those who have money. They would like to watch a film in luxury and would rather spend their money rather than being at home. Even if the film is on all platforms, this demographic would still go out to the cinema to watch this film as they have money to spend.
5) Opinion on the release of a film on all platforms in the future?
In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages. Hollywood films will be generating more money as the film would have been promoted more and for a longer time than Arthouse films so even in the future when the DVD of the film does come out people are still more likely to buy it as it is a big Hollywood film which as been produced rather than it being a small Arthouse film which doesn't have that same hype or money spent on publicity of the film.
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