Institution Research

1) Estimated budget:

£100,000

2) Where did the money come from?:

• Microwave film
• Film London
• BBC Films
• Revolver entertainment 

3) Budget comparison to Hollywood:

Comparing the two industries (the British industry and Hollywood industry), Ill Manors is considered to be of a very high budget for a British film whereas it is considered a very micro budget film as it is a fraction of what a traditional Hollywood film goes for (the go for about 100 million dollars).

Skyfall, although it is considered a British film (due to the characters origins coming from a classic drama back in the 1900's), there is a lot of American related things in it. The film was created and funded by an American big name film distributor known as, Sony Pictures. This company (and many more) were involved in funding this film so that it can market and portray itself well to the public. All this money included in the films budget (which was $200,000,000) would go towards production and marketing costs as well as other things. However, Ben Drew had to spend his money carefully as he was limited in the things he could do to make his film a success.

A Field In England: Funding and production budget:

Source: IMDB ( http://www.imdb.com/title/tt2375574/?ref_=fn_al_tt_1 )

1) Estimated budget:

£316,000

2) Why did this film get a higher budget than Ill Manors?:

I think that the reputation of the director made the investing companies for likely to give their funding towards A Field in England than compared to Ben Drew. The reason why Ben Drew's film, Ill Manors, received a smaller budget to make the film was because it was a risky option for the investing companies. Ben was a first time director when he handled this product and therefore, there wasn't much of a show reel for him to give to other big name investors for them to see what his directing and film making is like. A show reel is a bunch of videos that the artist has worked on so that he/she can show companies their work, this allows the companies to see the type of art and work you produce. Ben Drew only made a few short videos and this resulted in him getting low amount of funding. Whereas, Ben Wheatley is a reputable and famous director and it is this fame that has given him recognition of his work, making big name film distributors want to fund his film project.

3) Where did the money come from?:

• Film 4
• Rook films

Film London and Microwave Film:

Source: Film London and Microwave website

Film London- http://filmlondon.org.uk/

Microwave Film- http://filmlondon.org.uk/feature-film-funding/

1) What is Film London:

Film London is a non-profit agency which is largely supported by the government. They also receive project grants from a number of different organisations to aid them when needed. Film London is supported by the following:

2) Purpose of Microwave film:

Microwave don't only fund feature films but also provide mentoring and development to all the short-listed projects as well as, production finance and distribution support. There will be 12 teams selected and these teams will gain support and training at Film London's Microschool along with development funding.

3) Ill Manors comparison with a Microwave film product:

The film known as 'Shifty' is a film that has a similar concept to Ill Manors as they both follow similar character themes across the two films. Moreover, they both share the same actor who is playing the main protagonist in the film- Riz Ahemd.

Similarities:

• Use of the same actor 
• The role of the same actor is virtually the same (main character)
• drug relations
• Police are involved
• Going against society 
• Friend relationships

Differences:

• The target market (this film seems to target a much older audience than compared to Ill Manors) there are rarely no youth references or portrayals. 
• Duo role- two best friends are the prime focus through out the narrative
• Different narrative structure. Ill Manors followed a muti-stand narrative. 

Vertigo Films and Warp Films:

1) The most successful vertigo films:

• Sweeny
• Football Factory
• Monsters (1 and 2)
• Street dance

2) Why successful with audience:

One reason why these films were successful with their audience was because each film targeted a different audience segment. This works really well as Vertigo can get hold of many types of audiences through the variety of films genres they produce. Football Factory is a clear example, this film focuses on the football element and it grabs the attention of a niche audience who are more interested in football films than any other. vertigo have clearly made films that attracts niche audiences and try to get them content that they will absolutely enjoy.

3) Different film genres:

• Family
• Action
• Sport
• Sci-fi
• Animated/animation
• Thriller
• Comedy
• Children related content

4) Where did warp films start out:

Warp films first started out as Warp Records (the first version of itself) It was created by NESTA who also gave financial support, and had the remit to produce short films. It had set-up head quarters in Sheffield and in London. Over the years, there have been a new division of Warp films known as Warp X and War Films Australia. These show how the business of Warp has expanded excessivly over the last 10 years of its introduction.

5) Most successful films produced:

• '71
• The Last Panthers
• This is England

6) Development of new talent:

They have been working in the British film industry for 10 years and continues to be so. They have come across many types of talents during those 10 years. They plan to create more visionary content for upcoming Directors as well as writers etc.

7) Film productions (which Vertigo and Warp films) have worked on that is similar to Ill Manors:

Warp: '71

Vertigo: Football Factory

These are two different films however, are quite similar to Ill Manors itself. One similarity is the need to target a specific audience. Ill Manors, wants to focus on the youth and by doing this, they are attracting young age audience. The Football Factory does the same. They focus of young men playing football and shows off the violence that can occur in such as game. It is trying to attract football lovers and those who love to learn more about the sport. Finally, '71 is a film that focuses on historical context of Ireland. The film is set round a young man who works for the Derbyshire army.Due to the fact that this film focuses on a young man as well as having a historical element to it, attracts a large audience similar to Ill Manors. Ill Manors, follows a muti-stand narrative each character having different issues than the other. These issues are used to promote the film as people who actually understand this are likely to watch the film as there is a connection development.

Certification- BBFC: 

1) How are films rated in the BBFC:

Examiners would normally view the content whether that is a movie/film or a DVD. The examiner normally would view a DVD on their own- this is known as 'solo viewing'. Content that are eligible for solo viewing would often be TV series as well as work aimed at young children. Works that seem to hold controversial opinions would be viewed to more than one individual so that the outcome is diverse opinions. With each content they view, examiners look out for the following when deciding:

2) Differences between an 18 certificate and a 15 certificate:

These are what a 15 certificate should have to be classified as a 15 age rating-

General context of the content- plot point (storyline) 

Bad language, sexual or drug related references

Timings of key moments- type of camera shots used

I disagree with the certification for Ill Manors. The film may have drug and sexual references but I don't think it is crossing the boundaries of a 15 certificate. An example of a film that has been given a 15 certificate is Deadpool (2016). This film came out in February and has been critically acclaimed to be the best R rated film of all time. I, myself have gone out to watch this film, however I though that this film would be an 18 certificate due to the level of sexual activity as well as swearing seen in the trailer. The level of strong language as well as sexual scenes in Deadpool has crossed the 15 certificate by a mile. Ill Manors does not have the same level of sexual content as well as strong language than compared to Deadpool. Moreover, Deadpool contained more strong violence and graphic scenes which clearly, Ill Manors didn't have. Deadpool is the type of movie that these references are known t the character which is why it is so famous. However, I do think that the BBFC were a bit too lenient towards giving Deadpool a 15 certificate even though the film contains more strong content than Ill Manors.

3) How might the 18 certificate affected the Ill Manors target audience:

Due to the BBFC classification for the Ill Manors film being 18, would have split their target audience down in half. Before the film is made, the producers and director would plan what age rating should the film come under so that they can film according to the plans they have discussed. Sometimes during filming, tweaks and changes would be made to the script as well as the narrative to fit new scenes into the film. Thus resulting, in scenes that are pushing the boundaries of a 15 certificate. The theme and style of Ill Manors made it clear that they were planning to make the film for a 15 age demographic, however some scenes as well as references have been added to the film that would have made BBFC class this as a 18 rather than a 15. Due to this, the core audience that the film makers plan to show their film to, would be marginalised as the certification has prevented anyone under the age of 18 to watch the film, which would leave the film making less revenue as they are not getting enough money from the other segment of their core target audience.

4) Certificate for A Field In England and why was this awarded:

Certificate: 15

A Field In England was rated as a 15 certificate. This is because for a 15 certificate, the content must have references to drugs or sexual activity. This film does have references to drugs as drugs play a core part in the films narrative. It is about, four soldiers who go in to a field and consume magic mushrooms (which is a drug) and turns their experience (during the war) upside down. This film does reference drugs but doesn't reference other parts that classify a film to be a 15 certificate such as sexual references.

5) Advantages and disadvantages of a film being awarded a 18 certificate:

Advantages-

• Can prevent any younger age kids from knowing of adult contents (restricts them)
• Can make the film gain more recognition as people would fear to watch the film

Disadvantages-

• Can separate the films core target audience (won't gain enough revenue)
• Can put off people from watching the film (they will think its too strong in terms of content)

A Field In England: the appeal of arthouse film

1) Suggested audience pleasures:

One of the audience pleasures of watching an arthouse film is that it is different to your usual Hollywood film, there is a difference with the narrative of the film as a Hollywood film will always be predictable. The arthouse genre usually moves away from this and goes for something that is creative and different to the audience. One of the most common things that society/the public want to see in an Arthouse film is a change in the narrative. This is because Hollywood productions tend to resolve the narrative at the end of the film. All films created by them follow a similar structure of resolving the equilibrium. Those who watch these films (which can be the entire world) would expect to see some form of resolution towards the end of their film as they are so used to seeing them. However, Arthouse films challenges this 'common' way of structuring and telling the narrative. As a result, those who watch the Arthouse films are going to be more entertained as the outcome of the narrative will be completely different to what they usually see on screen.

Moreover, another form of pleasure that audience gets from Arthouse films is the use of difficult narrative. This is because people enjoy seeing something new and not the same thing being played again but with different actors. Audiences like to be challenged, to understand the storyline and the direction in which the story is going. This makes the audience understand what is exactly going on and makes them extremely engaged to the screen. Arthouse films go about a different way in telling the story. They could have subtitles (if it were a foreign film) which would help the audience to understand what is happening but will challenge them in the sense of what is about to happen etc. An example of this, is the film known as 'Lore'. This film is about World War 2, however it is told very differently than compared to ordinary historical related films.

2) Audiences struggle with arthouse film:

The Arthouse theme doesn't fit in with Todorovs equilibrium theory which is there is a equilibrium, the equilibrium is then distrusted causing something to happen but at the end there is a new equilibrium which has been created. This is a struggle as those watching the film won't know what's going on or may even struggle to figure out what the film is about. Arthouse films tend to be foreign, however a few of them do tend to be in English as well. These films do tend to be a mainstream film from their country of origin, however it is classed as Arthouse as it is built on the foundations for artistic purposes rather than commercial (which is what some Blockbuster films distributors do). Audiences struggle to adapt their mindset from what they usually watch which is often mainstream films) to an entirely different film in general. This difference makes it extremely difficult for audiences to watch Arthouse films as they are so used to watching mainstream big blockbuster type films.

3) Extent of audience. such as middle class and older audiences:

Arthouse films are only for the middle and upper class to a large extent.  Arthouse films are seen to be those who are elderly but also those who are of a middle class status. This is because of the films being in other languages or the fact that it requires more intelligence and more thinking in order to understand what is going on in the film and what exactly it's about. Films such as 'Donnie Darko' which has a more psychological theme to it requires another point of view to understand the film rather than Hollywood films just giving away the whole narrative. One reason is because of the prices that the tickets offer. Arthouse cinema in general is different from the mainstream cinema chains. Arthouse is a chain of independent cinemas which put on films that are not targeted for a mainstream audience. It is this, the style and feel, of this unique and different cinema that makes the price so much more than compared to Vue or Odeon. The most common form of mainstream cinema chains (Vue and Odeon) put on films which carry a simple narrative in which is filled with famous faces to increase anticipation for the film. It is this 'common' style that does put some people off from watching a blockbuster again they believe they are seeing the same thing again but with different faces. Arthouse cinema is different. It has a new approach to films in general. It challenges the mainstream ideology of mainstream narrative and projects film that break that mainstream feel. The reason why the middle class and upper class are more likely to go and watch a film in an Arthouse cinema is because it breaks that mainstream feel that audiences are so used to. The lower and working class would not be able to afford to buy an Arthouse ticket due to its expense from mainstream cinema chains and would not care about the content they are watching. They just want to watch films for escapism rather than just the plot and narrative segments of it. 

4) A Field In England's possible target audience:

I think that 'A Field In England' would appeal to a more elderly middle class audience as they respect more historical films. Also, the film being in black and white would discourage a younger audience as they want to see more modern films but also films that are in colour. Those who are of a younger age won't be appreciative of the cultural view that the film has to offer but rather find it to be more boring and dull than films that are more likely to interest them. First of all is the historical background and setting. If the film is being in a period far back in time in England, it would make sense that those who are knowledgeable and are well educated would understand the context of this film as well as understand its historical background. This reveals that the film tends to attract educated people. This brings us on to the next point, upper class and older aged people. Generally, the upper class are those who have more money (due to their status as well as job title). This generally means that the upper class have well paid jobs thus meaning that they are well educated. Then we have the older aged audience. Since this film is set a long time ago, it is the older age demographic that would be interested in this type of film due to their heritage or even their love for history. Stereotypically, people refer to older people as lovers of black and white films as well as older aged films. Although stereotypes tend not to be true, this one seems to be true as the majority of monochromatic films are enjoyed and best viewed by the older age demographic. A Field In England is set in a monochromatic style which can attract this demographic as well as the upper class to be more likely to watch this type of film.  

Mest 1 section B A Field In England

A Field In England

Article summary:

The article is about the different choices in which this movie (A Filed In England) had a rather different approach than compared to the famously know long chain Hollywood cinemas film release and distribution style. There is a lot of money involved in order to make a film successful both financially and visually. This film managed to skip over many financial obstacles in order to generate enough money/revenue as possible from them. This film released its product on all platforms, including DVD, theatrical release as well as TV release, which traditional Hollywood films take longer period of time to release and distribute.

1) How was A Field In England's release different from typical from mainstream releases?

First of all, the film was released on all platforms when the theatrical release was to be released All content for the film (including the theatrical release) was to be released on the 5th July. This included the T,V, DOV and DVD/Blu-ray release. This is very different from mainstream Hollywood films as traditionally, the film will be released first via cinemas and will then move on to DVD release three months later so that the film companies can generate enough revenue from the films theatrical release. The release of this film was very different as the film was released on all film platforms all at the same time. This seems to be a risky move as their audience may not even attend to watch the film, knowing that they can watch it at home for free. However, this film is an arthouse film meaning that it targets a niche audience (typically an ABC1 audience) and therefore, the target audience for the film are rich and have money to spend which means that the film company can still generate the money needed. 

2) Advantages of taking this approach?

A field in England was released on the fifth of July 2013, it was released not only in the cinema but on more than one platform in the same day. It was released in the cinema, DVD, TV and VoD. 

Advantages of releasing their content on all platforms can generate a lot of revenue from the beginning of the release of the film. This is because the film was released in theatre, and this can generate a lot of revenue as this film targets a niche audience who are still going to go out and watch the film because they want to spend their money and therefore, there is no potential loss of audience. In addition, there is the release of the film on TV. The TV companies will have to pay a fee in order to license the film to be broadcasted online and this can generate revenue in which ha traditional film would be able to do as they wouldn't release a film on TV after 2 years from the films theatrical release. Furthermore, the release of the film on DVD allows people who are interested in the film to purchase a hands-on physical copy of the film which too can generate money for the film. This move can really help create a lot of money as the film will be generating money from different platforms and can result in excessive amount of revenue/profit. The advantage of releasing the film on the same day on more than one platform is that people would be more inclined to be the first ones to buy the film on DVD as it could be a limited edition copy or even the first ones to go and watch it in cinema and after watching it in cinema buy it on DVD to keep their own copy rather than waiting a year and this would also lead to them generating more profit because of this. In addition, this approach to releasing the film n many platforms can be an advantage because it can generate more publicity. The article has stated that the film is the first film in the UK that has released its product on all media platforms at the same time. This can be a controversial case for the public as they rarely would have ever seen something like this ever before, And therefore, can create a lot of attention for society and therefore they would be more likely to watch this film on any of the content that they chose to see why it has been generated on all platforms. As a result, this will ultimately generate money/revenue for the film companies as their approach to advertising the film was done well and fulfilled its purpose.

3) Disadvantages of this approach?

Disadvantages of this approach to release a film on all platforms is that it is a prediction may not necessarily mean it will be true. This is because the film seems to not show a narrative and is limited in it he information it gives out to the audience. This can put off people from watching the film which can result in less revenue being made. People who have seen the publicity for this film would think that watching it at home is the best choice and therefore, not put any money towards the viewing. The possible revenue the company could have made has been lost as there would be a large sum of people who feel the same, that they can just watch the content from home without having to watch it in cinema and pay £15 for a ticket. In addition, the approach would be quite contradictory as, the majority of the  public would watch this film on TV. Often, a film being on TV would appear once every few months and if they are trying to attract the audience into watching the film, all of the public would 'have to watch it on the release of the film which will be a bit silly. This is because not everyone will be hyped to watch the film as they know nothing about it and therefore, although it is being shown on TV. They may not even care of the films viewing. Also, after the film is released on the day it comes out (as well as all its content) people will soon forget about it as publicity will not be at its peak than it previously was. 

4) Target audience in which this film is targeting. Possible demographics and psychographics.

The target audience for this film would be a niche mainly middle class audience who are ABC1, they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. They are more likely to be succeeders as those who are middle class have a job in society which is of a high social status, they would value films like this as it gives them a sense of British history and culture but also admiring the arthouse films that are being produced as they are usually for those who are educated Finally, another thing that can reveal the type of audience this film can be attracting is the upper class as well as some of the middle class. This is because the way in which the film was published (being on all platforms) was a way to generate revenue from their audience. Even though I have stated in my previous paragraphs that the majority of the public wouldn't go to the cinema to watch it, there are stil some who might. This is the upper-class. The upper class are those who have money. They would like to watch a film in luxury and would rather spend their money rather than being at home. Even if the film is on all platforms, this demographic would still go out to the cinema to watch this film as they have money to spend. 

5) Opinion on the release of a film on all platforms in the future?

In my opinion, I think that this seems to be a risky move for big name film companies to do. This is because the advantage and disadvantages are equal and are only predicated and the outcome of it can be extremely different and unhealthy for the film companies. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages. Hollywood films will be generating more money as the film would have been promoted more and for a longer time than Arthouse films so even in the future when the DVD of the film does come out people are still more likely to buy it as it is a big Hollywood film which as been produced rather than it being a small Arthouse film which doesn't have that same hype or money spent on publicity of the film.

social media

Ill Manors Facebook page

1.29,882 like in total on Facebook.

2. At the top of the Facebook page their is a copy of the film that is being promoted due to the 15th anniversary of Revolver entertainment.

3.This appeals to the audience as the film has been nominated for two awards one being the album and one being the film itself. This appeals both to those who have watched the film but are also fans of Plan B's music, this appeals to a wider audience as it targets Plan B's core target audience and the target audience for the film.

this can also help as a facebook advertisment towards the ILL Manors Brand it

he top of the Ill Manors Facebook page is there to promote the film DVD release. It is acting as a form of advertisement for whoever goes on to this page will see that the Ill Manors movie is now on release. It is up there, because the director, Ben Drew wants fans of the film to know that it is available for purchase. The banner acts as a way to promote both the film (to those who haven't watched it) and to notify those who want to buy the actual film

Twitter

This Twitter page is full on based around the film and music. It only features the films current success as well as keeping fans updated on the films DVD release date. Mostly, every tweet that the account posts is directly related to the film which, in a way, is promoting the film. The display picture as well as the background is all print content of the film- films poster. Their profile image is a picture of the Ill manors logo. An audience would assume that without seeing a character or setting, that it is well known by many and would be able to describe what the logo suggests. There aren't any hashtags. Mainly reviews on the film and people interacting with each other. Can't find any. However, there are pictures from stores selling the film on DVD. There are pictures of the DVD cover of Ill Manors. One of the pictures is in the store HMV which would simply tell an audience that the film is being sold in that store and other similar ones to HMV. Also, there are pictures of fans meeting Ben Drew. The film is being advertised through Tag London campaign because of the projection of the tweets people created. There are posts of the projections with people giving their feedback on what was said on Twitter. They target the right audience because the ideologies being displayed would be associated with the strugglers of these estates. Therefore, the audience could potentially watch the film as it speaks to them.

Instagram

Instagram only allows for pictures to be uploaded which is a good method for Ill Manors to promote their film. This is important as followers of the page can share with their friends and learn about the progress and opportunities available for them. The hash tags are similar to Twitter ones to keep the consistency so the audience associate it with the film. They can also use hash tags and filters which will show all links to the ill manors film. By posting photos they can enhance the overall appearance of the film as it will give the audience a nice glimpse of what the film is about. On the Ill Manors instagram they often post images only. This gives them the opportunity to promote the brand of Ill Manors as they re-post images and fan art from other accounts. This boosts their brand identity as fans all around twitter can view this and it strengthens the films brand and image. The concept of sharing images allows the brand to be stronger as it focuses on the image aspects of things which is where Ill Manors is very strong in. The instagram posts was acts as synergy between the movie and the music video for Ill Manors. The user has used the Ill Manors hashtag key for Ill Manors and tagged with it, is a short clip of the music which shows the cross promotion between the music and the film.  

YouTube

The channel has promoted Plan B and his music. This is done by uploading his music and film trailer. The channel promotes the film and music video which is a cross promotion. There are links to other social networks in the banner which would allow the user to click on to visit the Ill Manors page. YouTube is a good way of promoting your film as you can add your film trailers/advertisements. YouTube is also really good as many different groups of audiences use YouTube on a daily basis so if you upload something like ill manors film trailer it can increase recognition. not only that Plan B is also a Hip hop artist so publishing his songs about the film could also increase recognition drastically. 

First of all, their banner is only focused on Ill Manors and its reviews. It acts as a form of advertisements similar to the Facebook and Twitter backdrops. The banner offers many conventions that help support the promotion f the film.

• Title of the film in both the display picture and the banner itself.
• A 'selling' text which is trying to boost the reputation of the album as well as the film saying, "Ill Manors No. album".
• Reviews of famous new articles of their perception on the film
• 'OUT NOW' text which is famously there to try and make audiences buy a cop of the film and album.
•  Logos of developers and partners with the music albums such as apple logo etc.

Secondly, there is videos up on his channel which are exclusively to do with Ill Manors and can't find anywhere else. Interviews by BBC 1Xtra etc. as well as videos that are only about Ill Manors. This is effective in promoting the film as those who have subscribed to his channel will instantly see this in their feed and are likely to watch the video and therefore, the method in which Plan B is taking is very good as it is his face and branding that allows his audience to click and watch his videos because it is made or is featured by him.

Website analysis

1. The Ill Manors logo is being utilised as a brand rather than a film name. I believe this because the picture above from the Ill Manors' website has the logo in big and bold for the viewer to recognise first despite its positioning. The name is being used as a hashtag which is a clever idea because it is free advertisement. Plus, its target audience uses social media and would be updated with the latest facts about the brand if their account shows any history of liking any of the Ill Manors content. In addition, we see the dark and dangerous estate of London in the background with thugs blocking any trespassers. Also, at the bottom of the image it includes a blade which has consistently been used in several other Ill Manors' advertisements. It must connote death and chaos as it is a weapon which can do significant damage. With the cold hearts of these criminals, viewers are left to believe they will show no mercy when handling the weapon as portrayed in the film.

2. The image not only advertises it's film but also attempts to speak to its target audience through the images used in the picture. Some of the the things like graffiti would allow viewers to associate their lives with those in the picture because they may use the cans to spray paint walls and damage society. Therefore, because of this the audience may feel like they now are in a group in society and have a voice and a true leader.

3. Plan B uses the use of videos on his website is, there is also the promotions of his twitter that is seen throughout the website and also uses Instagram on the website. 

4. The article is over three years ago and Plan B doesn't justify the riots but understands that people are going to react back to this 'broken Britain' which has been referred to in previous articles and the cause of the riots which happened to start in Tottenham isn't justified but is a key factor in the reason that they starred.

5. I think social media is taking over than the websites for films as people are more inclined to be on social media on a daily basis. The audience will be able to interact on social media and the film websites promote their social media page which means it's easier for the audience to access the social media page rather than going onto the website.

tag london campaign

Ill Manors e-media

Tag London Campaign

1. Tag London is a campaign which is used to help promote the film iLL Manors and this is done with the help of local graffiti artists. 300 of the tweets that were tweeted were from graffiti artists and what they did was receive tweets from those who were getting their point across through twitter and selected tweets were enlarged around Britain on famous landmarks. The main purpose of the campaign was to get the target audience involved with the film and to get their point across where it was seen by the public. This would be a stereotype that the rap genre has a lot of street life and graffiti which is another way to promote the film but also the soundtrack as well.

2. Tag London campaign helps promote the film through the ideology that people have of rap and urban life as they build a bridge with one another through the lifestyle of the characters in the film alongside the soundtrack but also how people living in urban areas are also represented through the media. The tweets that were used and put up around London would also be a large factor in promoting the film as people walking past reading them could relate to the film itself and as a result watch the film due to the messages that they have come across. As the film didn't have a big budget like other big block buster Hollywood films this campaign would be attracting more people throughout London who haven’t heard or come across any other ways the film has been promoted.

3. There is synergy between Tag London and the poster of the film as the poster of the film shows reviews of the film that have been posted up onto the front cover and there would also be tweets that have been used which also have reviews about the film. Twitter would also help promote the film and on the poster itself it shows the link to the iLL Manors Twitter account. Tag London would also help promote the film through the use of the tweets that have been used, they might be about reviews of the film or the soundtrack. 

4) User Generated Campaigns

One reason  whu use generated campaigns such as The Tag London campaign is because it is seen to be more sigmificant in the way they (the capaigner) approach the the matter. For example, in this clip it is seen that this campaign will be spread across London and will be projected on to famous landmarks of London. The importance of using this approach hieghtens the significance of the camplaign as consumers will understand its differentiation for the adverts and campaigns which are tiditionally done through other forms of media.

In addition, this form of user generated content actually allows the consumers words to come across as effective as possible. Other campaigns which are doesn't through other forms of the media doesn't actually deliver the importance of the supporters. It is like, "if you donate, you have contributed to a noble cause" and this is it. The person donating doesn't feel that important and remain anonymous. There is no interaction between the campaigner and the consumer/helper. Therefore, it is this form of user generated content that works best. This mainly is because it interacts with the consumer who support the cause as they feel importance and a way to get their message/words across to a larger audience rather than being anonymous like other forms of media.

5) Examples of Tweets

1) "Congratulations to everyone involved in @iLLManors It has been honoured with three nominations at the British Independent Film Awards"
2) "@iLLManors is the best film ever @4PlanB"
3) "Ben to win!!!! RT @iLLManors: It's the Mercury Prize Awards tonight and Plan B's ILL MANORS is up"
4) "iLL Manors is one of the best films I've watched this year. Watch it."
5) "Just watched @iLLManors, was amazin! Kudos @4PlanB #masterpiece #BenDrew #PlanB

BFI notes

Notes from BFI Trip

Starter:

• What was the last British film you watched?

Ill Manors

• What impression of Britain or British people created?

Wealth or largely positive

• What would appeal to a UK audience?

Historical context with the country of Britain or even the location of England's most revered land marks.

•  What might appeal to a US audience? An international audience?

Violence, following typical actions and story lines.

Types of Cinemas: 

Arthouse cinema- Small independent cinemas 

Multiplex- Blockbuster and mainstream entertainment 

Crossover- nominations and award related films (prestige) 

What would a US/International audience like about this film (Kingsman):   

• Stereotypical shots
• Violence
• Social realism
• Action
• Plot for world dominance (story theme)

'Heritage': A Royal Night Out:

Heritage:

• UK film used tourist marketing strategy (for foreign audiences)
• Relationship with the past is not questioned or criticised
• Nostalgic view on British history   

What would a UK audience like about this film?

• Historical 
• Patriotic of this country   

What would a US/International audience like about this film?

• Information
• Knowledge 
• Class difference  
• Knowing/Interests in the monarch 

Social Realism: The Selfish Giant:

Social realism:

• Focuses on working or 'underclass' characters
• Dark side of human behaviour 
• Seen to be the opposite of heritage cinema
• Challenges audiences comfort zones- harsh reality of modern Britain 

What would a UK audience like about this film?

• Life of UK youth
• Relation with the theme 

What would a US/International audience like about this film?

• Life of a child in a low class (in Britain)

Horror: The Woman in Black: 

Horror:

• Offered costume dramas 
• Tradition of gothic theme
• US horror had stricter censorship towards this genre of film (preferred family films) 

 What would a UK audience like about this film?

• Daniel Radcliff as protagonist
• Based and set in England
• Follows inspiration from a British book/novel 
• Traditional British feel for horror 
• Edwardian period based clothing

What would a US/International audience like about this film?

• Popular novel and stage performance 

'Urban Fairytale' Rom-Com: One Day:

Rom-Com:

• Romantic Comedy 
• Typical love story (based)
• Set in contemporary London - Lots of tourist landmarks; Middle class neighbourhoods 
• Vision of urban life

What would a UK audience like about this film?

• Location/setting 
• British landmarks 

What would a US/International audience like about this film?

• Sexual reference/theme
• Comedy
• Couple drama