March PPE Learner Response

1) Feedback:

www: question 3 got me the most marks as i am good at identifying media narrative features in a film so i found this question the easiest out of the four.

ebi: question 1 needed more detail and understanding

Q1

The brand hold ideologies which 'inspire change,' therefore the whole idea of people with disabilities can essentially 'inspire change' as they want to lead a normal life and they can. The use of the positive representation reveals Channel 4 as a positive channel that promotes inclusivity. Due to the channel being a public service broadcaster, we would expect it to reflect society and humanity in the correct and realistic way, similar to BBC. Audiences want to see themselves on TV and feel good about being within their society, therefore by focusing on the paralympics and providing them with coverage, it promotes Channel 4's brand image as one of diversity, unity and friendship. This would therefore link to the idea of the uses and gratifications theory as an audience would connect with the people and therefore personal relationships would be formed.In the media, there are a number of things that are within society but left out of the media. Disabled people are seen as invisible on screen and as a marginalised target. Channel 4's motive to 'inspire change' shows difference and a message that can ultimately influence others and young people too. The use of the attitude and aggression presented through the characters and the music choice, would particularly interest a young audience as there is hip hop music in the background. 

Extra points

The shock values are reoccurring frequently thought out the Paralympic trailer, the fact that the lady who has a disability in her limb and is still  being portrayed as a hard working individual triggers the audience to understand people with special needs properly and in more depth ,this is because the audience will realise there is no difference between them and anyone else, this also engages the audience and enhances Channel fours brand image.the fact that the trailer portrays inclusive attracts and because more appealing to a wider range of audience, the fact that they are not excluding any groups and are focusing and targeting a minority appeal makes Channel four seem very liberal and connects people together in a positive way, overlooking their differences and empowering each other in this way