LR section B

LR: go in more detail and  mention at least 2 or more theories in each paragraph.

The one theory that can be applied to this poster is Hooks theory. It is that women who are lighter skinned appeal more in the desirable and fit in the western society. This is seen in the poster as there are women who are seen to be revealing as they are on a beach and are of a lighter skin colour. This can also be linked to the male gaze which is Burgers theory that men look and women appear. This is seen as they are on a beach surrounded by women and they are the only men that can be seen this reinforces this stereotype that men are usually the ones who look and women always appear and dress up for men.

Paragraph two- Broadcast platform

The broadcast platform offer a lot of moving and digital footage which is what the print platform doesn't have. The broadcast platform can deliver more information and engage more than compared to a print product as there isn't a lot of user interactivity. Ill Manors used a range of different types of trailer which focus of completely different things. The Ill Manors main promotional trailer focused a lot of the characters as well as the lifestyle of the youth. There were a couple of scenes where the youth were beating each other up or doing violent acts. However, there was a few scene of prostitution. These scenes don't play a major role in the films narrative and thus is used to attract the viewer even more. This film is a 18 certificate meaning that there will be sexual related scene within this movie, and these scenes are to attract the audiences attention. This links nicely with the female gaze ans the majority of the sexual scene were of women. The trailer is portray females as sexual desirable people and this is seen through their body posture as they lean in to the window of a males car. The film seems to follow the stereotype of young women being prostitutes and is apparent in this trailer through the female gaze.  In Spectre broadcast platform, we see the character James Bond doing a range of dangerous and being active throughout this trailer. This is an example of the male gaze. James Bond franchise is known to follow this theory as the character often needs to be portrayed as dominant and attractive to the female audiences. He is seen time to time doing life risky things which is to further engage the female audience as they want to see more of his actions.

Paragraph three- E-media platform

Ill Manors had a website (now been removed) that was dedicated to all things related to the film. The first visual thing to grab the users attention was the banner. The banner consisted on the main character involved in the Ill Manors film narrative. However, the portrayal of these character were very grime and dark. They seem to give off this criminal like feel due to the tone and the colour scheme of the banner. This links in to the representations of the youth culture. We see a man sitting on the group smoking and this image can generate certain representations which today's society believe to be true. One of which is that the youth cannot look after themselves and turn to criminals a way of entertainment which is evident through the banner portrayal of the characters.

Furthermore, Spectre has a website that looks and feels more professional than the other films (Ill Manors and A Field in England) as it is a long running film franchise, Therefore, it is likely to learn from its past mistakes and perfect its portrayal through all three media platforms including e-media. The website has a lot of synergy present on it. It has a shop section where it sells 007 perfume bottles. This is cross promoting the clothing industry as well as boosting the brands portrayal to audiences. As this is a link on e-media, users can search up the advertisement for the perfume and these can say certain things about the brand itself. According to Dyers 13 lines of appeal, the Spectre 007 brand sees itself as luxury and prestige through the range of products it sells in relation to the film itself, for example the perfume line.